广告创意用英语怎么说
What is Advertising Creativity?
Advertising creativity refers to the process of creating and producing unique, attention-grabbing, and effective advertising campaigns that appeal to a target audience. It involves generating ideas, selecting the best ones, and developing them into ads that communicate specific messages to potential customers.
One of the key elements of advertising creativity is the ability to think outside the box and come up with novel and unexpected approaches to promoting products or services. This involves using different visuals, sounds, and words to create a memorable and engaging experience for the audience.
Another important aspect of advertising creativity is the ability to understand the target audience and tailor the message accordingly. This requires research and analysis of consumer behavior, preferences, and attitudes to create ads that resonate with their needs and interests.
In summary, advertising creativity is a combination of art and science that involves generating unique and effective ideas to promote products or services to a specific target audience.
The Role of Advertising Creativity in Business
Advertising creativity plays a critical role in business by helping companies stand out in a crowded marketplace and build brand recognition and loyalty. It can help businesses generate leads, increase sales, and improve customer retention.
Effective advertising campaigns not only grab the attention of potential customers but also create a lasting impression that can influence their purchasing decisions. By using creative and memorable ads, companies can differentiate themselves from competitors and establish a strong brand identity.
Moreover, advertising creativity can also help businesses adapt to changing market conditions and stay relevant over time. By constantly innovating and experimenting with new ideas, companies can stay ahead of the curve and maintain a competitive edge.
Overall, advertising creativity is an essential component of business success and can provide significant benefits in terms of brand recognition, customer engagement, and revenue growth.
The Dos and Don'ts of Advertising Creativity
While advertising creativity can be a powerful tool for businesses, it's important to follow certain guidelines to ensure that ads are effective, ethical, and compliant with relevant laws and regulations.
Firstly, it's important to avoid making false or misleading claims about products or services. Ads should be truthful and accurate, and any claims should be substantiated by evidence.
Secondly, it's important to respect the privacy and rights of consumers and avoid using their personal information without their consent. This includes avoiding deceptive or intrusive advertising practices such as spamming or phishing.
Thirdly, it's important to be sensitive to cultural and social norms and avoid using offensive or controversial images or language. Ads should be respectful and inclusive of all audiences.
Finally, it's important to comply with relevant laws and regulations governing advertising, such as those related to consumer protection, intellectual property, and data privacy.
By following these dos and don'ts, companies can ensure that their advertising creativity is effective, ethical, and compliant with relevant laws and regulations.
Conclusion
Advertising creativity is an essential component of business success that involves generating unique and effective ideas to promote products or services to a specific target audience. It plays a critical role in helping companies stand out in a crowded marketplace, build brand recognition and loyalty, and adapt to changing market conditions. However, it's important to follow certain guidelines to ensure that ads are effective, ethical, and compliant with relevant laws and regulations. By doing so, companies can leverage the power of advertising creativity to achieve their business goals and contribute to a more vibrant and diverse advertising landscape.
广告创意用英语怎么说随机日志
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<随心_句子c><随心_句子c><随心_句子c><随心_句子c><随心_句子c>西(xi)單(dan)商(shang)場(chang)“留(liu)不(bu)住(zhu)”勞(lao)力(li)士(shi) 劳力士要(yao)撤(che)出(chu)西单商场，老(lao)百(bai)貨(huo)拿(na)什(shen)麽(me)留住奢(she)侈(chi)品(pin)？7月(yue)4日(ri)，北(bei)京(jing)商報(bao)記(ji)者(zhe)走(zou)訪(fang)西单商圈(quan)看(kan)到(dao)，曾(zeng)被(bei)各(ge)大(da)奢侈品追(zhui)捧(peng)的(de)西单商场，如(ru)今(jin)高(gao)奢品牌(pai)已(yi)寥(liao)寥無(wu)幾(ji)，高端(duan)腕(wan)表(biao)品牌劳力士也(ye)於(yu)近(jin)日撤出。撤出老商场，也是(shi)劳力士在(zai)多(duo)次(ci)漲(zhang)價(jia)之(zhi)後(hou)，力圖(tu)凸(tu)顯(xian)品牌高端化(hua)的舉(ju)措(cuo)之壹(yi)。而(er)另(ling)一邊(bian)，西单商场也于下(xia)半(ban)年(nian)迎(ying)來(lai)改(gai)造(zao)。能(neng)否(fou)在改造之后再(zai)一次吸(xi)引(yin)高奢品牌的目(mu)光(guang)，仍(reng)舊(jiu)是未(wei)知(zhi)數(shu)。不過(guo)，難(nan)以(yi)否認(ren)的是，盡(jin)管(guan)榮(rong)光难再，西单背(bei)后所(suo)蘊(yun)含(han)的价值(zhi)符(fu)號(hao)，仍是高奢品牌所需(xu)要的附(fu)加(jia)值。 拉(la)扯(che) 高奢品牌正(zheng)在與(yu)老商场“分(fen)手(shou)”。北京商报记者7月4日在西单商场走访時(shi)看到，原(yuan)本(ben)位(wei)于商场一樓(lou)西側(ce)的劳力士門(men)店(dian)已經(jing)撤走，標(biao)誌(zhi)性(xing)的皇(huang)冠(guan)LOGO也已不見(jian)，取(qu)而代(dai)之的是标有(you)“亨(heng)吉(ji)利(li)世(shi)界(jie)名(ming)表中(zhong)心(xin)”字(zi)樣(yang)的新(xin)门頭(tou)。 “劳力士在今年5月的时候(hou)就(jiu)已经撤走了(le)。”談(tan)及(ji)原因(yin)，該(gai)门店的工(gong)作(zuo)人(ren)員(yuan)表示(shi)，是由(you)于“商场的特(te)殊(shu)性”，“西单商场是國(guo)營(ying)老商场，下半年要裝(zhuang)修(xiu)，但(dan)目前(qian)還(hai)沒(mei)有收(shou)到具(ju)體(ti)的日期(qi)通(tong)知”。 不过，從(cong)老商场撤走，真(zhen)的只(zhi)是恰(qia)逢(feng)商场装修的巧(qiao)合(he)嗎(ma)？北京商报记者了解(jie)到，近年来，劳力士在北京已经相(xiang)繼(ji)撤出了翠(cui)微(wei)、燕(yan)莎(sha)友(you)誼(yi)和(he)復(fu)興(xing)门百盛(sheng)等(deng)購(gou)物(wu)中心。今年上(shang)半年，劳力士在金(jin)源(yuan)燕莎友谊商城(cheng)的门店也已经撤出。“今年初(chu)，劳力士跟(gen)商场的合同(tong)已经到期，品牌方(fang)没有再續(xu)租(zu)。”金源燕莎友谊商城相關(guan)負(fu)責(ze)人確(que)认道(dao)。 在西单商场內(nei)，同為(wei)劳力士集(ji)團(tuan)旗(qi)下腕表品牌的帝(di)舵(duo)仍在正常(chang)营業(ye)。據(ju)帝舵的店员向(xiang)北京商报记者透(tou)露(lu)，目前劳力士在北京还有7-8家(jia)门店，分別(bie)在SKP、国貿(mao)、僑(qiao)福(fu)芳(fang)草(cao)地(di)等购物中心内。而在劳力士从西单商场撤走后，原本的劳力士櫃(gui)臺(tai)内則(ze)擺(bai)放(fang)著(zhe)真力时、萬(wan)寶(bao)龍(long)、百年靈(ling)和柏(bai)萊(lai)士等品牌的腕表。 而上述(shu)腕表品牌的单只均(jun)价，还是与劳力士有一些(xie)差(cha)距(ju)。根(gen)据摩(mo)根士丹(dan)利聯(lian)合瑞(rui)士咨(zi)詢(xun)公(gong)司(si)LuxeConsult在今年發(fa)布(bu)的《2022年鐘(zhong)表全(quan)球(qiu)銷(xiao)售(shou)榜(bang)单》，2022年，劳力士腕表的不含稅(shui)均价为9.07万元(yuan)/只。而在上述品牌中，除(chu)了真力时外(wai)，其(qi)他(ta)腕表品牌的单只均价都(dou)僅(jin)仅是劳力士的二(er)分之一不到：百年灵为4.14万元/只，万宝龙为3.45万元/只，帝舵均价最(zui)低(di)，为2.38万元/只。 底(di)氣(qi) 劳力士的“遠(yuan)走高飛(fei)”或(huo)許(xu)也和品牌本身(shen)定(ding)位的走高有关。2022年以来，劳力士的涨价變(bian)得(de)更(geng)加頻(pin)繁(fan)，从每(mei)年一次变为一年多次。2022年，劳力士在经歷(li)了1月的全球性調(tiao)价之后，于同年9月上调了5%的英(ying)国市(shi)场零(ling)售价格(ge)。仅兩(liang)個(ge)月后，劳力士又(you)將(jiang)其在歐(ou)洲(zhou)市场的零售价格上调了5%。而今年1月，劳力士官(guan)網(wang)也對(dui)旗下多款(kuan)產(chan)品進(jin)行(xing)了涨价，系(xi)列(lie)产品涨幅(fu)基(ji)本在2%-6%。 賣(mai)得越(yue)貴(gui)，卖得越多，這(zhe)句(ju)話(hua)在劳力士身上得到了印(yin)證(zheng)。根据《2022年钟表全球销售榜单》，劳力士依(yi)旧穩(wen)坐(zuo)着全球钟表市场占(zhan)有率(lv)第(di)一名的王(wang)座(zuo)。2022年，劳力士销售腕表120万只，市场份(fen)額(e)達(da)到29%，超(chao)过了排(pai)在2-6名的卡(ka)地亞(ya)、欧米(mi)茄(qie)、愛(ai)彼(bi)、百达翡(fei)麗(li)和理(li)查(zha)米爾(er)这五(wu)个品牌的市场份额總(zong)和。 而相比(bi)2021年单只8万元左(zuo)右(you)的价格，2022年，劳力士的价格也一路(lu)水(shui)涨船(chuan)高，单只均价一躍(yue)来到了9万元大关。因此(ci)，尽管全年销量(liang)不及斯(si)沃(wo)琪(qi)、天(tian)梭(suo)和浪(lang)琴(qin)，但劳力士集团下屬(shu)两大品牌劳力士和帝舵的销售额相加也超过了769億(yi)元，高于斯沃琪、厲(li)峰(feng)等钟表巨(ju)头。 “劳力士想(xiang)要把(ba)之前整(zheng)体的形(xing)象(xiang)进行提(ti)升(sheng)和改造，而西单商场这样的老百货商场，装修風(feng)格偏(pian)向傳(chuan)統(tong)，已经和劳力士的品牌形象不太(tai)相符了。”上述来自(zi)劳力士集团旗下帝舵品牌的工作人员向北京商报记者透露，之后劳力士还會(hui)继续调整其在北京的其他门店，有撤店也有新開(kai)店的可(ke)能，“从集团角(jiao)度(du)来說(shuo)，劳力士的品牌调整目的也是为了優(you)化顧(gu)客(ke)的购物体驗(yan)”。 高奢撤出老商场，在全国範(fan)圍(wei)内也並(bing)非(fei)个例(li)。2011年，GUCCI退(tui)出青(qing)島(dao)老牌购物中心陽(yang)光百货；2020年，蒂(di)芙(fu)尼(ni)撤出重(zhong)慶(qing)地标性商圈解放碑(bei)CBD；2022年，意(yi)大利奢侈品牌Trussardi关閉(bi)上海(hai)外灘(tan)直(zhi)营店……在要客研(yan)究(jiu)院(yuan)院長(chang)周(zhou)婷(ting)看来，奢侈品退出老牌商圈，跟自身品牌策(ce)略(lve)的调整分不开。“相比減(jian)产、提高单价等整体性策略调動(dong)，优化门店布局(ju)，是劳力士又一个力图保(bao)持(chi)自身品牌高端化的策略之一，畢(bi)竟(jing)从整体的市场角度来看，高端钟表行业的销售仍然(ran)是门熱(re)生(sheng)意。”周婷说。 根据摩根士丹利和瑞士咨询公司LuxeConsult联合发布的2022年瑞士钟表产业年度报告(gao)，2022年，售价在200-500瑞士法(fa)郎(lang)的腕表出口(kou)金额同比下降(jiang)了24%，在瑞士钟表整体出口总额中的占比不到3%。而零售价超过10万瑞士法郎的手表售出了2.5万只，雖(sui)然还不到瑞士手表出口总量的1%，但卻(que)貢(gong)獻(xian)了30亿瑞士法郎的出口额，占到了瑞士钟表整体出口总额的12.5%。 1+1＞2 眼(yan)下，西单商场改造在即(ji)，在改造之后，是否仍会引进劳力士等高奢品牌仍是未知。“品牌和商场之間(jian)的契(qi)合度，是品牌是否能夠(gou)在购物中心中獲(huo)得长久(jiu)发展(zhan)所必(bi)須(xu)考(kao)慮(lv)的标準(zhun)。”中购联购物中心发展委(wei)员会主(zhu)任(ren)郭(guo)增(zeng)利向北京商报记者表示，雙(shuang)方的適(shi)配(pei)性決(jue)定了商场的目标客群(qun)与品牌的定位能否形成(cheng)价值联动，从而产生“1+1＞2”的效(xiao)果(guo)。 因此，劳力士是否会回(hui)歸(gui)改造后的西单商场，还需要根据西单商场改造后的定位来判(pan)斷(duan)。根据北京西城公眾(zhong)号在6月底发布的消(xiao)息(xi)，西单商场将在下半年啟(qi)动改造，致(zhi)力于打(da)造城市品質(zhi)消費(fei)体验中心。 据西单商场相关负责人透露，在总体减量的前提下，西单商场在改造过程(cheng)中将着眼于拓(tuo)展地下的商业空(kong)间价值，補(bu)充(chong)社(she)会公共(gong)服(fu)務(wu)功(gong)能。完(wan)成改造后的西单商场，将打造集时尚(shang)零售、品质餐(can)飲(yin)、社群娛(yu)樂(le)、人文(wen)体验于一体的綜(zong)合性商业服务中心，并增設(she)时代人文主題(ti)街(jie)區(qu)、劇(ju)场或策展空间。 不过，在适配性之外，郭增利也向北京商报记者強(qiang)调，西单商圈作为曾经北京西城的商业中心，尽管當(dang)前的客流(liu)量和消费力度不尽如人意，但其背后所蕴含的价值符号仍應(ying)当是品牌考虑的重點(dian)之一。作为中国現(xian)代百货业最早(zao)的一批(pi)发源地之一，西单是不折(zhe)不扣(kou)的“老錢(qian)”象征(zheng)。在西单这條(tiao)总长近1公裏(li)的大街上，西单商场、老佛(fo)爺(ye)百货、華(hua)威(wei)大廈(sha)、明(ming)珠(zhu)商场、漢(han)光百货、西单大悅(yue)城、西单更新场等商场都或多或少(shao)地在某(mou)一个时代，扮(ban)演(yan)过弄(nong)潮(chao)兒(er)的角色(se)。 “西单之于北京，就好(hao)像(xiang)南(nan)京路之于上海，品牌在这样的商业項(xiang)目中，业績(ji)不是其考虑的唯(wei)一，商业项目本身所蕴含的价值意義(yi)对于品牌形象和品牌传播(bo)的加成也很(hen)重要。所以引入(ru)像劳力士这样的高奢品牌，依旧会是西单商业项目布局的重点之一。”郭增利说道。 北京商报记者 劉(liu)卓(zhuo)瀾(lan) 喬(qiao)心怡(yi)返(fan)回搜(sou)狐(hu)，查看更多 责任編(bian)輯(ji)：