opporeno英文广告

OPPO Reno: The Ultimate Phone for Your Everyday Needs

OPPO has been a consistent player in the smartphone market, providing high-quality devices at affordable prices. The OPPO Reno is no exception, offering a sleek design and top-of-the-line features that will make your everyday life easier and more enjoyable.

One of the most impressive things about the OPPO Reno is its camera system. The device boasts a 48MP+5MP dual rear camera and a 16MP front-facing camera, allowing you to take stunning photos and videos no matter where you are. The camera even has a 10x zoom feature, making it incredibly versatile and perfect for capturing moments that matter.

Another great feature of the OPPO Reno is its battery life. With a 3765mAh battery, you can use your device all day without having to worry about running out of power. The device also has VOOC 3.0 fast charging technology, which means you can charge your phone quickly and get back to using it in no time.

Overall, the OPPO Reno is a fantastic device that provides everything you need in a phone and more. Its sleek design, impressive camera system, and long-lasting battery make it the perfect choice for anyone looking for a high-quality smartphone that won't break the bank.

Design

The OPPO Reno features a sleek and modern design that is both stylish and functional. The device has a 6.4-inch AMOLED display with a resolution of 1080 x 2340 pixels, providing clear and vibrant visuals.

The device also has a unique pivot rising camera system, which allows the camera to pop up from the top of the device when you need to take a photo. This feature not only looks cool but also protects the camera from damage when it's not in use.

Another great design feature of the OPPO Reno is its in-display fingerprint sensor. This feature allows you to unlock your device quickly and easily, without having to fumble with the back of the phone to find a sensor. It also helps to keep your device secure by ensuring that only you can access it.

Performance

The OPPO Reno is powered by a Qualcomm Snapdragon 710 processor, which provides fast and efficient performance. The device also has 8GB of RAM and 128GB of storage, giving you plenty of space to store all of your photos, videos, and apps.

The device runs on Android 9.0 Pie and features OPPO's ColorOS 6.0, which provides a clean and intuitive user experience. The device also has a number of additional features, such as Game Boost 2.0, which enhances gaming performance, and Hyper Boost, which optimizes the device's performance based on your usage patterns.

Conclusion

The OPPO Reno is an impressive device that provides everything you need in a smartphone and more. With its sleek design, impressive camera system, and long-lasting battery, it's the perfect device for anyone looking for a high-quality smartphone at an affordable price.

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zuiquandegongzuojishidezhixiao，yonghuzaixianzhakanzuijiagongzuoyehuigengshengxinyo。jiefangshuangshou，“lanren”yuedujiejuefanganFiddlerwangluozhuabaogongjuyekeyisuishisaomaxiazaixuyaodewenjian。gezhongxindejinengrennitiaoxuan，qiantishixuyaotongguotishengdengjilaimanmanjiesuo敏(min)芯(xin)股(gu)份(fen)募(mu)資(zi)近(jin)1.5億(yi)，轉(zhuan)入(ru)車(che)用(yong)及(ji)工(gong)業(ye)傳(chuan)感(gan)器(qi)賽(sai)道(dao)，新(xin)业務(wu)能(neng)否(fou)扭(niu)转业績(ji)下(xia)滑(hua)局(ju)面(mian)？

7月(yue)6日(ri)晚(wan)，（688286.SH）披(pi)露(lu)了(le)募资預(yu)案(an)，公(gong)司(si)擬(ni)募集(ji)资金(jin)1.49亿元(yuan)，主(zhu)要(yao)用於(yu)车用及工业級(ji)传感器研(yan)發(fa)生(sheng)產(chan)項(xiang)目(mu)以(yi)及微(wei)差(cha)壓(ya)传感器项目的(de)研发與(yu)产业化(hua)。

公開(kai)资料(liao)顯(xian)示(shi)，成(cheng)立(li)于2007年(nian)，是(shi)壹(yi)家(jia)以MEMS传感器研发与銷(xiao)售(shou)為(wei)主的半(ban)導(dao)體(ti)芯片(pian)設(she)計(ji)公司，2020年登(deng)陸(lu)科(ke)創(chuang)板(ban)。公司的主要业务集中(zhong)在(zai)聲(sheng)學(xue)传感器、压力(li)传感器和(he)慣(guan)性(xing)传感器領(ling)域(yu)。根(gen)據(ju)Omdia的統(tong)计，2021年MEMS声学传感器中MEMS芯片的出(chu)貨(huo)量(liang)，全(quan)球(qiu)排(pai)名(ming)第(di)三(san)，产品(pin)廣(guang)泛(fan)應(ying)用于華(hua)为、传音(yin)、小(xiao)米(mi)、三星(xing)、OPPO、聯(lian)想(xiang)、、等(deng)知(zhi)名的消(xiao)費(fei)電(dian)子(zi)、醫(yi)療(liao)等行(xing)业客(ke)戶(hu)。

但(dan)近年來(lai)，的凈(jing)利(li)潤(run)卻(que)持(chi)續(xu)下滑。2022年，營(ying)业總(zong)收(shou)入为2.9亿元，比(bi)上(shang)年同(tong)期(qi)下滑16.8%；歸(gui)屬(shu)于母(mu)公司股東(dong)的净利润为-5477.89萬(wan)元，与上年同期相(xiang)比下降(jiang)540.91%，由(you)盈(ying)转虧(kui)。2021年，公司归属净利润同比下滑70.16%；2020年則(ze)下滑30%。

對(dui)此(ci)，公司解(jie)釋(shi)稱(cheng)，整(zheng)体利润下降主要因(yin)为，主力产品MEMS声学传感器行业整体产能充(chong)足(zu)，行业競(jing)爭(zheng)加(jia)劇(ju)，價(jia)格(ge)竞争更(geng)为激(ji)烈(lie)，部(bu)分(fen)产品的單(dan)价出現(xian)下滑，导致(zhi)公司产品綜(zong)合(he)毛(mao)利率(lv)下降。

鈦(tai)媒(mei)体APP註(zhu)意(yi)到(dao)，以、歌(ge)爾(er)微和为例(li)，近年来MEMS声学传感器相關(guan)业务毛利率均(jun)呈(cheng)下降趨(qu)勢(shi)。MEMS器件(jian)毛利率從(cong)2019年的27.54%降至(zhi)2021年的15.15%，2022年综合毛利率为18.3%；歌尔微MEMS声学传感器毛利率从2018年的31%下降至2021年的21.23%；的MEMS声学传感器毛利率则从2020年的35.03%下降到24%。

此外(wai)，還(hai)表(biao)示，由于公司产能擴(kuo)張(zhang)、客户突(tu)破(po)、新产品研发處(chu)于早(zao)期投(tou)入或(huo)前(qian)期驗(yan)證(zheng)階(jie)段(duan)，相关投入效(xiao)益(yi)未(wei)在當(dang)期体现；另(ling)外，公司近幾(ji)年因预期业务規(gui)模(mo)扩大(da)以及为应对集成电路(lu)供(gong)应鏈(lian)市(shi)場(chang)产能趋緊(jin)而(er)主動(dong)增(zeng)加了備(bei)货，但因近期終(zhong)端(duan)市场變(bian)化，公司實(shi)際(ji)销售出货量不(bu)及预期，导致存(cun)货增長(chang)較(jiao)快(kuai)，存货周(zhou)转時(shi)間(jian)变长。報(bao)告(gao)期末(mo)，公司2022年度(du)全年计提(ti)的资产減(jian)值(zhi)損(sun)失(shi)为1867.72万元。

可(ke)見(jian)，受(shou)到行业和公司經(jing)营等多(duo)重(zhong)因素(su)影(ying)響(xiang)，正(zheng)面臨(lin)著(zhe)业绩下滑的危(wei)機(ji)。值得(de)注意的是，还曾(zeng)与（002241.SZ）陷(xian)入專(zhuan)利糾(jiu)紛(fen)之(zhi)中。敗(bai)訴(su)後(hou)，其(qi)核(he)心(xin)业务MEMS声学传感器一直(zhi)走(zou)下坡(po)路，营收从2020年的2.9亿元下滑到2022年的2.3亿元。

因此，此次(ci)募资，把(ba)目光(guang)聚(ju)集到车用传感器领域，公司表示，再(zai)融(rong)资项目的实施(shi)，將(jiang)有(you)助(zhu)于公司把握(wo)电动汽(qi)车、工业级传感器等领域的发展(zhan)契(qi)机，扩大差異(yi)化竞争優(you)势，从消费類(lei)电子逐(zhu)漸(jian)扩展汽车、微差压等新赛道，为业务发展创造(zao)新的增长點(dian)。

钛媒体APP了解到，车用传感器是汽车计算(suan)机系(xi)统的輸(shu)入裝(zhuang)置(zhi)，它(ta)把汽车運(yun)行中各(ge)種(zhong)工況(kuang)信(xin)息(xi)，如(ru)车速(su)、各种介(jie)質(zhi)的溫(wen)度、发动机运转工况等，转化成电信號(hao)输給(gei)计算机，以便(bian)发动机处于最(zui)佳(jia)工作(zuo)狀(zhuang)態(tai)。根据传感器的作用，可以分类为測(ce)量温度、压力、流(liu)量、位(wei)置、氣(qi)体濃(nong)度、速度、光亮(liang)度、幹(gan)濕(shi)度、距(ju)離(li)等功(gong)能的传感器，它們(men)各司其職(zhi)，一旦(dan)某(mou)個(ge)传感器失靈(ling)，对应的装置工作就(jiu)會(hui)不正常(chang)甚(shen)至不工作。

但目前，中國(guo)汽车传感器行业大部分市场份額(e)由外资企(qi)业占(zhan)据，国內(nei)的汽车传感器企业规模普(pu)遍(bian)较小，产品种类相对较少(shao)，難(nan)以与博(bo)世(shi)、森(sen)薩(sa)塔(ta)、英(ying)飛(fei)淩(ling)、恩(en)智(zhi)浦(pu)、电装等外资企业竞争。其中，博世在各类MEMS和雷(lei)達(da)传感器产品中力压群(qun)雄(xiong)，2021年销售额达到788亿歐(ou)元，同比增长10%，其中汽车板塊(kuai)业务营收超(chao)過(guo)450亿欧元，2021年在华销售额約(yue)1280亿人(ren)民(min)幣(bi)，较2020年增长9.1%。此外，森萨塔、英飞凌、恩智浦、电装等外资企业都(dou)具(ju)有较強(qiang)的综合竞争力，能夠(gou)覆(fu)蓋(gai)从芯片设计生产到传感器产品的研发配(pei)套(tao)的产业链体系，且(qie)产品線(xian)齊(qi)全，为市场中第一梯(ti)隊(dui)。

而国内传统汽车传感器生产企业产品主要集中在湿度、温度、光敏、压力等传感器市场，发展较为成熟(shu)的企业包(bao)括(kuo)：、、、、等。在智能感知传感器领域，中国企业的某些(xie)技(ji)術(shu)与国际领先(xian)企业相接(jie)近，如在攝(she)像(xiang)頭(tou)传感器领域，、舜(shun)宇(yu)光学技术全球领先；在激光雷达领域，速騰(teng)聚创、华为、科技在固(gu)态激光雷达领域研究(jiu)取(qu)得突破性進(jin)展。

而对比国内的竞争对手(shou)来說(shuo)，当前的市值相对较小，其从募资投产到成为新的业绩增长極(ji)也(ye)尚(shang)需(xu)时间。不过，受到募资消息影响，截(jie)至7月7日收盤(pan)，漲(zhang)4.38%，收盘价为63.69元，但距离其2020年上市初(chu)期的“高(gao)峰(feng)股价”249.05元跌(die)幅(fu)仍(reng)超70%。（本(ben)文(wen)首(shou)发钛媒体APP，作者(zhe)|于瑩(ying)）返(fan)回(hui)搜(sou)狐(hu)，查(zha)看(kan)更多

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