户外广告投放，高效选择！

广告投放是企业推广产品和服务的必要手段，其中户外广告投放因其覆盖面广、效果显著而备受企业青睐。现在，随着科技的发展，户外广告投放也变得更加多样化和智能化。在选择户外广告投放方式时，企业应该如何高效选择呢？

1. 确定目标受众和投放区域

在选择户外广告投放方式前，企业需要先确定产品或服务的目标受众和投放区域。不同的目标受众和投放区域需要采用不同的广告投放方式，以达到最佳的覆盖和效果。例如，对于年轻人群体，可以选择在高校周围或商业中心投放，而对于中老年群体，可以在社区、医院等场所投放。此外，企业还需要考虑投放时间、人流量和交通情况等因素，以便选择最适合的投放方式。

2. 选择优质广告媒介

户外广告媒介种类繁多，如传统的公交车广告、路牌广告、霓虹灯广告，以及现代的LED屏幕广告、AR技术广告等。在选择投放媒介时，企业需要考虑投放媒介的覆盖面、观众群体、投放成本和效果等因素。对于比较传统的媒介，除了选择外观较为美观、创意设计独特的广告牌面外，企业还应该考虑选择频次较高的线路和站点进行投放。而对于现代的LED屏幕广告、AR技术广告等，它们拥有更高的投放成本，但同时也能更加精准地定位目标受众，从而达到更好的广告效果。

3. 制定创新的广告策略

在选择投放媒介后，企业需要制定创新的广告策略，以吸引目标受众的关注和兴趣。创新的广告策略包括广告内容的创新、广告形式的创新、广告呈现方式的创新等。例如，可以采用创意设计独特的广告内容，或运用互动性强的AR技术、投影技术等，从而吸引目标受众的关注。此外，还可以采用独特的广告语言、音乐、视频等，从而引起目标受众的共鸣和情感共鸣，提高广告效果。

4. 评估广告投放效果和优化

广告投放后，企业需要对广告效果进行评估，并根据评估结果对广告进行优化和改进。评估广告效果可以采用各种方式，如问卷调查、观众反馈、数据统计等，以便更好地了解广告投放效果和目标受众的反应。根据评估结果，企业可以针对广告投放效果不理想的地方进行优化和改进，如增加广告投放次数、调整广告内容、改变广告形式等，从而提高广告效果和影响力。

总结归纳

在选择户外广告投放方式时，企业应该从确定目标受众和投放区域、选择优质广告媒介、制定创新的广告策略以及评估广告投放效果和优化四个方面进行考虑。只有在有效地解决这些问题的基础上，企业才能从众多户外广告投放方式中选择最适合自己的投放方式，以达到更好的广告效果和市场竞争力。

问答话题

1.户外广告投放有哪些具体的优势？户外广告投放的主要优势包括广告覆盖面广、观众接触率高、投放成本相对较低、时间长久、视觉冲击力强等。同时，户外广告投放能够更好地针对不同的目标受众和投放区域进行精准投放，从而提高广告效果和影响力。2.如何评估户外广告投放效果？评估户外广告投放效果可以通过多种方式，如问卷调查、观众反馈、数据统计等。其中，观众反馈是比较直观和实用的评估方式，如观众对广告内容与形式的反应、品牌知名度和好感度等。同时，数据统计也是一种较为科学和准确的评估方式，如广告投放次数、观众流量、转化率等。综合使用多种评估方式，可以更全面地了解广告效果和目标受众的反应。

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jingdiandezhanzhengyouxi，gezhongyouqudecelvehebutongdewuqizuhejiangweinindailaiquanxindemaoxiangushi。quanchengjiankong，tigongyouhuashuju；wanjiakeyizaizhelitiyanyongdangongshejidelequ，tiyantongniandedangongyouxi。youxizhonggongyoumingbutongdexianzikegongwanjiaxuanze，meiweijianghuiyoubutongdejineng；suishidoukeyizhangwoyinlebofangdezhuangtai，zidongtiaojiebutongdebofangmoshi。China Concludes Ant Group's Regulatory Revamp with Nearly $1 Billion Fine

BEIJING, July 8 (TiPost)— China’s financial regulators announced end of a years-long regulatory revamp on Alibaba’s fintech affiliate Ant Group with billions of dollars in penalties.

Credit：Visual China

Financial authorities have supervised and directed Ant Group, Tencent Group and other large platform businesses to comprehensively correct their violations of laws and regulations in financial activities since November, 2020, and most of outstanding issues in the financial business of these businesses have been addressed at the moment, therefore, authorities now change regulatory focus on the businesses, from concentration of correction to regularized supervision, according to a statement of the China Securities Regulatory Commission (CSRC) on Friday.

Authorities decided to fine Ant RMB7.123 billion (US$984 million) for violations on various fields concerning corporate governance, consumer protection, banking, insurance activities, payment and settlement, anti-money laundering, and funds sales, the statement said. It added Ant was asked to shut down its crowdfunding healthcare platform Xianghubao and compensate affected consumers.

Ant later that day confirmed completion of the required rectification and said it sincerely accepted the punishment. The fintech company vowed to follow the regulatory direction and further strengthen its compliance.

Since November 2020, from the perspective of strengthening supervision in accordance with the law and effectively preventing risks, the financial management department has supervised and guided Ant Group, Tencent Group and other large platform companies to comprehensively rectify the violations of laws and regulations in financial activities.

Ant Group was scheduled to list in Shanghai and Hong Kong on November 5, 2020 and raise more than $34 billion through its record-breaking initial public offering (IPO). However, the blockbuster IPO was suddenly halted prior to the dual listing.

Shanghai Stock Exchange announced in November, 2020 that Ant’s listing on the Nasdaq-style exchange STAR Market was postpone, citing the major events that Ant had experienced, including changes on fintech regulatory environment, “could make the company disqualified from issuance and listing conditions or information disclosure requirements”. During the talks with Ant’s actual controller Jack Ma, its chairman Eric Jing and CEO Simon Hu ahead of the listing, four regulators, including, the People’ Bank of China (PBoC), Chinese central bank, and China Banking and Insurance Regulatory Commission (CBIRC), ordered Ant to restructure its operations on credit, insurance and wealth management and comply with regulatory requirements, according to the exchange.

In a meeting in December, 2020, the central bank and other financial regulators urged Ant to carry out rectifications on its key businesses, such as to operate persona credit business with license and protect personal information, to improve transparency about third-party payment transactions, to establish a financial holding company to ensure capital adequacy and regulatory compliance.

Financial regulators summoned another meeting with Ant in April, 2021. Ant has developed a comprehensive and viable rectification plan following regulatory requirements. The plan includes five key points. The first is to correct practices of unfair competition by offering more payment options for consumers and cut improper linkage between its mobile and online payment platform Alipay and other financial products. The second is to break the monopoly of information. The third is to apply to become a financial holding company which will include all of its businesses in financial sectors and take them under regulation. The fourth is to strictly implement requirements of prudential supervision and revamp credit, insurance, wealth management and other financial activities. The fifth is to manage liquidity risks of major funds and proactively decrease size of its money market fund Yu'ebao.返(fan)回(hui)搜(sou)狐(hu)，查(zha)看(kan)更(geng)多(duo)

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