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Introduction

When it comes to tea, the English are known to take their tea time seriously. But did you know that tea originated from China? Tea has been an integral part of Chinese culture for centuries. In this blog post, we will explore the benefits of drinking tea, particularly English tea, and why it is a must-try for tea enthusiasts.

一杯浓郁的英式茶

The History of English Tea

Tea was introduced to England in the 17th century by a Portuguese princess who married King Charles II. Since then, tea has been a staple beverage in English culture. The tradition of afternoon tea was popularized in the 19th century by Anna, the seventh Duchess of Bedford. She would invite friends over for tea and small sandwiches to curb her hunger between lunch and dinner. Afternoon tea soon became a fashionable social event and has since become a British custom.

一张精美的下午茶图片

English tea is typically served with milk and sugar. The most popular types of English tea are black tea, Earl Grey, and English Breakfast tea. English Breakfast tea is a blend of black teas from different regions, including Assam, Ceylon, and Kenya. Earl Grey, on the other hand, is a blend of black tea with bergamot oil, giving it a distinctive floral taste.

The Benefits of Drinking English Tea

Drinking tea has many health benefits. English tea, in particular, is packed with antioxidants that can help reduce the risk of cancer and heart disease. It can also boost your immune system and aid in digestion. Studies have shown that drinking tea can improve mental alertness and reduce stress.

一堆茶叶

English tea is also a great alternative to coffee. It contains less caffeine and can provide a more calming effect. Drinking tea can also improve hydration, which is essential for maintaining good health. It is a low-calorie beverage that can help with weight management and can be enjoyed any time of the day.

Conclusion

English tea has a rich history and many health benefits. It is a must-try for tea enthusiasts and a great alternative to coffee. Whether you enjoy it in the morning or as an afternoon tea, English tea is a delicious and refreshing beverage that can improve your overall well-being.

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文(wen) | 尚(shang)子(zi)鈞(jun)

近(jin)日(ri),“董宇辉”商标被上(shang)海(hai)壹(yi)家(jia)公(gong)司(si)、某(mou)自(zi)然(ran)人(ren)申(shen)請(qing)注冊(ce),國(guo)際(ji)分(fen)類(lei)包(bao)括(kuo)咖(ka)啡(fei)、茶(cha)、米(mi)面(mian)、巧(qiao)克(ke)力(li)、糕(gao)點(dian)甜(tian)食(shi)等(deng),當(dang)前(qian)商标進(jin)度(du)為(wei)“申请中(zhong)”。

作(zuo)为原(yuan)新东方英(ying)語(yu)老(lao)師(shi),董宇辉、頓(dun)顿等“东方甄(zhen)選(xuan)”主(zhu)播憑(ping)借(jie)幽(you)默(mo)的(de)段(duan)子、動(dong)人的故(gu)事(shi)和(he)睿(rui)智(zhi)的感(gan)悟(wu)成(cheng)功(gong)出(chu)圈(quan)、紅(hong)極(ji)一時(shi),受(shou)到(dao)眾(zhong)多網(wang)友(you)追(zhui)捧(peng),甚(shen)至(zhi)出現(xian)全(quan)家一起(qi)看(kan)直播賣(mai)貨(huo)的場(chang)面,可(ke)謂(wei)家喻(yu)戶(hu)曉(xiao)。

董宇辉在(zai)“东方甄选”直播間(jian) 圖(tu)源(yuan):抖(dou)音(yin)截(jie)图

然而(er)資(zi)本(ben)不(bu)相(xiang)信(xin)爆(bao)红的神(shen)話(hua)。一邊(bian)是(shi)“东方甄选”直播间上百(bai)萬(wan)的瀏(liu)覽(lan)量(liang),另(ling)一边卻(que)是機(ji)構(gou)相繼(ji)减持新东方在線(xian)股票。據(ju)天(tian)下(xia)网商消(xiao)息(xi),自6月(yue)中旬(xun)以(yi)來(lai),騰(teng)訊(xun)、摩(mo)根(gen)士(shi)丹(dan)利(li)、摩根大(da)通(tong)、匯(hui)豐(feng)銀(yin)行(xing)、花(hua)旗(qi)银行都(dou)相继减持。其(qi)中摩根士丹利幾(ji)乎(hu)清(qing)倉(cang),共(gong)套(tao)现約(yue)15億(yi)港(gang)元(yuan)。

不僅(jin)如(ru)此(ci),前段时间还爆出直播间所(suo)售(shou)的桃(tao)子長(chang)毛(mao),且(qie)有(you)网友質(zhi)疑(yi)其每(mei)根玉(yu)米定(ding)價(jia)6元過(guo)於(yu)昂(ang)貴(gui),引(yin)發(fa)爭(zheng)議(yi)。

難(nan)道(dao)资本並(bing)不看好(hao)轉(zhuan)型(xing)後(hou)的新东方嗎(ma)?“东方甄选”模(mo)式(shi)还能走(zou)多遠(yuan)?

情(qing)感消費(fei),雞(ji)湯(tang)暖(nuan)心(xin)

那(na)些(xie)在“东方甄选”直播间瘋(feng)狂下單(dan)的网友并沒(mei)有意(yi)識(shi)到,自己(ji)或(huo)許(xu)已(yi)經(jing)墜(zhui)入(ru)“美(mei)麗(li)的陷(xian)阱(jing)”。因(yin)为妳(ni)真(zhen)正(zheng)下单的不是那袋(dai)普(pu)普通通的大米,而是主播們(men)一句(ju)又(you)一句直戳(chuo)你淚(lei)点的“鸡汤”。

你問(wen)大米为什(shen)麽(me)這(zhe)么贵,他(ta)一句“谷(gu)賤(jian)傷(shang)農(nong)”讓(rang)你直接(jie)下了(le)5单;你不喜(xi)歡(huan)吃(chi)玉米,但(dan)他關(guan)于夏(xia)夜(ye)童(tong)年(nian)的講(jiang)述(shu)使(shi)你不自覺(jiao)点開(kai)了玉米的鏈(lian)接;当你想(xiang)順(shun)手(shou)劃(hua)走直播间的时候(hou),他又說(shuo)“不要(yao)慌(huang),不要慌,太(tai)陽(yang)下了有月光(guang)”,你又把(ba)頁(ye)面划了回(hui)来……

我(wo)们必(bi)須(xu)承(cheng)認(ren),董宇辉、顿顿这些主播们很(hen)有才(cai)華(hua),出口(kou)成章(zhang),每一句话都能觸(chu)達(da)你心底(di)最(zui)柔(rou)軟(ruan)的部(bu)分。可仔(zai)細(xi)回想,你會(hui)发现,你消费的不是實(shi)实在在的农產(chan)品(pin),而是那些通过“鸡汤”與(yu)产品綁(bang)定在一起的情緒(xu),即(ji)使这情绪与那個(ge)产品并没有什么必然的关聯(lian)。

然而,如果(guo)不久后人们聽(ting)膩(ni)了鸡汤,如果哪(na)一天“董宇辉们”退(tui)出新东方,“东方甄选”还能屹(yi)立(li)不倒(dao)吗?

大部分觀(guan)众獨(du)愛(ai)主播董宇辉 图源:抖音評(ping)論(lun)區(qu)

吹(chui)響(xiang)直播转型的號(hao)角(jiao)

主打(da)疯狂優(you)惠(hui)的快(kuai)節(jie)奏(zou)“促(cu)銷(xiao)直播”正逐(zhu)漸(jian)失(shi)去(qu)吸(xi)引力,具(ju)有陪(pei)伴(ban)在场感的慢(man)节奏“營(ying)销直播”更(geng)能滿(man)足(zu)“后疫(yi)情时代(dai)”人们脆(cui)弱(ruo)的情感需(xu)求(qiu)。

根据艾(ai)媒(mei)咨(zi)詢(xun)《2021年度中国在线直播行業(ye)发展(zhan)研(yan)究(jiu)報(bao)告(gao)》,大多數(shu)用(yong)户對(dui)內(nei)容(rong)单一枯(ku)燥(zao)的直播观看时长較(jiao)短(duan),有特(te)色(se)的直播内容才能吸引更多用户。而董宇辉直播间具有兩(liang)大鮮(xian)明(ming)特色:一是“脫(tuo)口秀(xiu)”式的聊(liao)天互(hu)动,二(er)是“英语知(zhi)识+人生(sheng)體(ti)悟”式的特色内容。

与此类似(si),近年发展迅(xun)猛(meng)的“直播健(jian)身(shen)”也(ye)是以“陪伴在场感”收(shou)獲(huo)一大批(pi)粉(fen)絲(si),劉(liu)畊(畊)宏(hong)就(jiu)是鲜明案(an)例(li)。直播间面向(xiang)鏡(jing)頭(tou)的口号与动作展示(shi),替(ti)代了现实生活(huo)中的陪練(lian),使健身超(chao)出了私(si)人運(yun)动領(ling)域(yu),延(yan)伸(shen)至网絡(luo)社(she)交(jiao)範(fan)疇(chou)。種(zhong)种趨(qu)勢(shi),都与抖音“全域興(xing)趣(qu)電(dian)商”的口号不謀(mou)而合(he)。

流(liu)量背(bei)后,消费者(zhe)对直播懷(huai)抱(bao)了更高(gao)的期(qi)望(wang),主播们在内容和情感上亟(ji)待(dai)持續(xu)发力、再(zai)創(chuang)新高。

喧(xuan)囂(xiao)过后,如何(he)长久

“东方甄选”的爆火不具有太高的可復(fu)制(zhi)性(xing)。

董宇辉出圈正值(zhi)今(jin)年“6·18”前夕(xi),但头部帶(dai)货主播缺(que)位(wei),资本们急(ji)需新的红人。抖音看準(zhun)了这一空(kong)缺,主动造(zao)势,不斷(duan)將(jiang)“东方甄选”直播间引入更大的流量池(chi),将董宇辉推(tui)上高峰(feng)。

然而成也蕭(xiao)何、敗(bai)也萧何。与刘畊宏賬(zhang)号通过“短視(shi)頻(pin)引流直播间”转化(hua)私域流量的做(zuo)法(fa)不同(tong),平(ping)臺(tai)造势給(gei)新东方直播间带来的是龐(pang)大的公域流量,但粉丝转化率(lv)并不樂(le)观。然而知名(ming)头部主播依(yi)靠(kao)的主要是私域成交量,部分达人甚至每场直播八(ba)成都是“鐵(tie)桿(gan)死(si)忠(zhong)粉”。如果不能做好私域转化,“东方甄选”的未(wei)来不容乐观。

此外(wai),在新东方直播间内,相比(bi)于董宇辉和顿顿,其他主播的流量并不好看。如何從(cong)董宇辉个人IP出发,延伸出可持续的明星(xing)團(tuan)隊(dui)和覆(fu)蓋(gai)全网的账号矩(ju)陣(zhen),也有待新东方给出答(da)案。

董宇辉的直播流量远远高于其他主播 图源:天下网商的抖音截图

最后,既(ji)然是做农产品,产品质量是根本。“东方甄选”直播间不收坑(keng)位费,因此規(gui)避(bi)了因坑位费忽(hu)略(lve)高质量产品的可能。因此,有业内人士认为,前段时间“东方甄选”直播间被爆销售的桃子长毛,其实不是产品的问題(ti),而是长途(tu)运輸(shu)没有做好。如果新东方要继续深(shen)耕(geng)农产品賽(sai)道,解(jie)決(jue)冷(leng)链运输等问题也将是重(zhong)要的一環(huan)。

“情感与内容雙(shuang)向奔(ben)赴(fu)”的慢直播新模式能否(fou)成功,我们等待新东方交出一份(fen)答卷(juan)。返(fan)回搜(sou)狐(hu),查(zha)看更多

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发布于:山西大同矿区