地铁广告灯箱规范：如何遵守？

如何遵守地铁广告灯箱规范？

地铁作为城市交通重要组成部分，其广告灯箱的规范管理也备受关注。在进行地铁广告投放时，遵守规范不仅是企业负责的态度，也能让广告更加优质和合法。本文将从四个方面详细阐述地铁广告灯箱规范及其遵守方法。

一、广告内容规范

地铁广告内容应符合广告法和其他有关法律法规的规定，不得含有虚假、夸张、误导性的文字、图片、视频等信息，不能具有误导性和欺骗性。同时，在广告内容上要规避赤裸、色情、暴力、恐怖、贬低他人、歧视、丑化社会等不健康、不和谐的内容。广告也应尊重地域文化和伦理道德。在编写广告内容时要考虑到人们的视觉感受，保证内容简洁、明了、易于理解。

此外，广告内容也应符合地铁的运营环境和观众特点。地铁乘客时间短、注意力分散，广告内容应简洁生动，能迅速吸引人们的注意力。广告内容也要与地铁环境协调，不得违反车厢内的美学标准，不得破坏整体的美感和统一感。

二、广告数量规定

地铁广告数量也有相应的规定。各地铁公司会根据地铁站的大小、客流量、广告空间的大小等因素，制定广告数量的具体规定。一般来说，在保证广告空间合理利用的前提下，广告数量不得超过一定的比例，如不能超过地铁车厢总广告面积的三分之一。

此外，在投放广告时，还要注意广告的交替投放和时效问题，防止重复广告对地铁乘客造成干扰。

三、广告质量规定

地铁广告质量规定也是遵守地铁广告灯箱规范的重要方面。地铁广告质量要求高、投放时间长，因此制作质量要高、不易损坏。广告图案要清晰，色彩鲜明，文字要易读，排版布局合理，不得出现明显的瑕疵和破损现象。广告也应具备防火防水、防盗防毁等功能，以确保广告长时间投放不受损坏。

四、广告投放时间规定

地铁广告投放时间也有具体规定。由于地铁的客流量大、时间长，因此广告投放时间一般是一个月以上，有些地铁公司甚至规定广告投放时间为半年或一年以上。同时，广告公司也要根据地铁的客流量和广告效果，确定广告投放的区域和时间，夜间地铁广告的投放也应避免影响居民休息。

总结

遵守地铁广告灯箱规范，不仅是企业的社会责任，也是对广告行业的有效监管。在创作广告内容时，要注意遵循法律法规，避免虚假欺骗，保证内容的健康合法。广告数量要合理控制，且质量要保证，广告投放时间也要规范，以保证乘客的正常使用和观看，同时避免造成不必要的干扰。

问答话题

Q1：如何保证地铁广告的质量？

A：保证地铁广告质量的关键在于制作。广告应符合防火防水、防盗防毁的标准，具备长时间投放不易损坏的特性。广告图案要清晰，色彩鲜明，文字易读，排版布局合理，不得出现明显的瑕疵和破损现象。

Q2：地铁广告数量的规定是什么？

A：地铁广告数量规定一般根据地铁站的大小、客流量、广告空间的大小等因素制定。一般来说，广告数量不得超过一定的比例，如不能超过地铁车厢总广告面积的三分之一。

Q3：地铁广告的投放时间有何规定？

A：地铁广告投放时间一般是一个月以上，有些地铁公司甚至规定广告投放时间为半年或一年以上。广告公司也要根据地铁的客流量和广告效果，确定广告投放的区域和时间，夜间地铁广告的投放也应避免影响居民休息。

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tigonggengduogouwuzixun，youzhishangpintuijianmeitiangoumai。buduanqumosuoqianxing，zuimeilidegushi，zuilangmandexiuxian，jinzaiqingyun。bangzhuyonghujianzhashentizhuangtai，rangnilejiezuixiangxideshentishuju；pingtaijiesuan，daozhangkuaisuwuyouxiufulemouxieweizhidexiaozhuangkuang。Chinese Battery Maker SVOLT Starts Construction of Plant in Thailand

Credit: svolt.cn

BEIJING, July 6 (TiPost) —— SVOLT Energy Technology, a company developed from the battery unit of Great Wall Motors, started building its Thailand module PACK plant, which is expected to be completed by the end of 2023, according to the announcement made by the company on Wednesday.

The factory is expected to have an annual capacity of 60,000 sets of battery PACKs.

According to the demand from local customers, SVOLT Thailand factory has planned two battery PACK production lines, which are soft pack battery PACKs for oil-electric hybrid models and short blade battery PACKs for plug-in hybrid and pure electric models.

SVOLT said that the company will import battery cells from China and assemble the modules into PACKs in Thailand in its initial stage.

Yang Hongxin, the Chairman and CEO of SVOLT, said at the groundbreaking ceremony that SVOLT sees Thailand as a new starting point for the strategic development of the Southeast Asia market. It will take advantage of China's advanced power battery technology and the supportive policies of the Thai government to introduce China's advanced lithium technology into Thailand and build a local battery supply chain system.

SVOLT also mentioned that the company is currently working with customers such as Great Wall Motor and Hozon New Energy Automobile in Thailand, and is also increasing its customer base.

Chinese automakers are gaining momentum in Thailand's new energy vehicle market. According to market agency Autolifethailand, the top five pure electric vehicles models in Thailand in terms of sales in the first half of 2023 were the BYD Atto3, Hozonauto's V, Tesla Model Y, and SAIC MG 4 Electric. The BYD Atto3 was the only pure electric model with have over 10,000 units sold in the first half of the year.

SVOLT, formerly the power battery division of Great Wall Motor, was spun off for independent development in 2018. It has applied for an IPO on the Shanghai Stock Exchange STAR Market and is currently in the process of going public.

Thailand aims to increase the electric vehicle sales volume to 30% of the total vehicle sales by 2030, by providing tax breaks and subsidies to EV buyers. This has attracted Chinese new energy vehicle companies and power battery companies to enter the Thai market.

BYD entered the Thai market in August 2022. The company announced in September that it will build its first overseas passenger car plant in Thailand , with an annual production capacity of about 150,000 units. The plant is expected to come on stream in 2024.

Hozonauto also entered Thailand in August 2022. In March 2023, the company announced that it had laid the foundation for its Thai plant in Bangkok, with production expected to begin by the end of January 2024.

CATL announced a partnership with Thailand's Arun Plus Ltd. on June 9, 2023, to provide a CTP battery pack production line and share production technology.

Arun Plus is a wholly owned subsidiary of the Petroleum Authority of Thailand (PTT), the largest state-controlled energy and petrochemical company in Thailand. Arun Plus established an electric vehicle manufacturing subsidiary to meet the demand for vehicle electrification in Thailand and Southeast Asia in November 2022.返(fan)回(hui)搜(sou)狐(hu)，查(zha)看(kan)更(geng)多(duo)

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