视频广告投放,报价透明

什么是视频广告投放?

视频广告投放是指通过在线视频平台,对特定目标受众进行广告展示并吸引他们的注意力,从而达到营销目的的一种广告形式。这种广告形式既可以出现在网站视频平台上的视频内容中,也可以出现在在线电影、电视节目和其他视频内容播放中。视频广告投放具有高曝光率、精准定位、生动形象等特点,因此越来越得到企业推广的青睐。

视频广告投放有哪些优点?

视频广告投放具有以下优点:

1.高曝光率

相比传统媒体的广告形式,视频广告投放的曝光率更高。随着人们越来越依赖于在线视频观看,视频广告已成为消费者接触广告的主要方式之一。

2.精准定位

视频广告投放可以根据受众特点进行定向投放,比如根据受众的性别、年龄、兴趣爱好等进行分类,从而提高广告的覆盖率和效果。

3.生动形象

视频广告投放可以借助生动形象的画面和音乐来吸引消费者的注意力,增加广告的感染力和记忆力,从而提高营销效果。

如何选择合适的视频广告投放平台?

选择一个合适的视频广告投放平台是企业进行视频广告投放的关键。以下是选择合适视频广告投放平台的几个要点:

1.目标人群

企业在选择视频广告投放平台时,一定要根据自身产品所面向的人群进行选择。比如如果产品面向青少年,就要选择受青少年欢迎的视频平台。

2.用户规模

选择一个具有大量日活跃用户的视频平台,可以保证广告的覆盖面和曝光率。同时,要注意平台的用户结构和地域分布,以便针对性地进行广告投放。

3.广告形式

不同视频平台的广告形式不同,有些平台支持插播式广告,有些则支持原生广告。企业需要根据自己的营销策略选择合适的广告形式。

结论

视频广告投放具有高曝光率、精准定位、生动形象等优点,可以帮助企业实现精准营销并提高品牌知名度。选择合适的视频平台及广告形式是确保广告投放效果的关键。因此,企业在进行视频广告投放时,一定要根据自身的产品特点和目标受众进行选择,同时要遵守中国广告法律法规。如果需要进行视频广告投放,可以咨询本网站客服,获取更多相关信息。

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BEIJING, July 5 (TiPost)— Tesla Inc. posted strong sales growth in China, its second largest market that contributes a lot for the electric vehicle (EV) giant’s record high quarterly sales.

Credit:Visual China

Wholesale sales of Tesla China rose around 19% year-over-year (YoY)to 93,680 units in June, the highest monthly volume in the first half of the year, according to the China’s Passenger Car Association (CPCA). Tesla China maintained the second place by wholesale sales of new energy passenger car in June, data of the auto industry body showed. Tesla China sales were cooling off compared with the previous month. Its wholesale sales surged 142% YoY to 77,695 in May. Recent data showed Tesla is expected to become the champion by luxury car delivery in China in June, or even in the first half of year, the state-run newspaper Shanghai Securities News commented.

CPCA data came days after Tesla disclosed it has set new quarterly delivery record. It shipped 466,140 EVs in the quarter ended June, beating analysts’ projection of 445,924. The numbers represent a 83% YoY increase and a 10.2% quarter-over-quarter increase.

Tesla Shanghai Gigafactory started operations in late 2019 and has maintained the installed annual capacity of more than 750,000 vehicles since the second quarter last year, topping all the other faculties in the world. It builds Model 3 and Model Y vehicles in China and for exports. Vehicles made by Shanghai factory began to deliver for Thailand market in February.

CPCA estimated Tesla Shanghai factory delivered more than 710,000 vehicles in 2022, accounting for about 54% of the automaker’s annual delivery. Shipment in the factory increased 48% from a year earlier, despite a three-week shutdown owing to the Covid-19 that had made Tesla lost weeks’ of capacity. The outstanding performance was at the cost of various forms of price war. Tesla has launched five rounds of promotion including price cuts and various subsidies from the mid September to the end of 2022. The U.S. automaker slashed price by up to 13% in China on January 6, intensifying the price war to boost demand. It surprisingly reversed the price promotion campaign in May, with two price increases announced in four days.

CPCA data showed BYD Co. consolidated its lead in EV sector in the past month. Wholesale sales of the Buffett-backed company stood at 251,685 units, about 2.7 times more than Tesla.

BYD in the start of this month said it sold 250,300 new energy vehicles (NEVs) in June, suggesting an 88.79% YoY increase. China’s top EV manufacturer for the first time sold more than 250,000 units in a month, a new record for the second consecutive month. Sales in the quarter ended June also set a record of more than 700,000 units, almost doubling a year earlier. The company sold over 1.25 million NEVs in the first half of the year, accounting for about two thirds of sales last year.

Other Tesla’s Chinese rivals also delivered robust growth in June. Aion, a brand owned by the state-owned manufacturer Guangzhou Automobile Group Co., Ltd. (GAC), sold 45,013 vehicles in June, refreshing sales record for the fourth consecutive month with an 86.7% yearly increase. Li Auto Inc smashed record for the fourth month with a delivery of 32,575 vehicles in June, up 150.1% YoY. Xpeng Inc and Nio Inc 's deliveries declined from a year ago but had double-digit growth from the previous month. Xpeg’s delivery rose 17% month-over-month (MoM) to 8,620 units while Nio’s jumped 74% to 10,707 units.返(fan)回(hui)搜(sou)狐(hu),查(zha)看(kan)更(geng)多(duo)

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