突破创意！最新户外广告牌大揭秘

新时代的户外广告牌

时代在进步，技术在革新，广告牌也随之升级。最新的户外广告牌已经不再是简单的平面广告，而是一种互动体验，让人们不仅可以看到广告，还可以参与其中。这样的广告牌不仅吸引了人们的注意力，而且也在一定程度上带动了消费行为的改变。

创意与科技的结合

创意和科技的结合是最新户外广告牌的一大特点。从旋转广告牌到LED屏幕，再到如今的互动广告牌，科技不断地为广告牌带来新的变革。创意方面，广告牌不仅更加符合人们的视觉需求，更能传达广告主的信息。例如，一些广告牌会通过在互动游戏中融入广告，让消费者参与其中，这种方式既能吸引人们的目光，又能深入人们的心中。

不断挑战法律法规

随着广告牌的不断升级，同时也带来了一些挑战。中国有严格的广告法规，对于广告的内容、方式和形式都有着一定的规定。因此，对于新时代的户外广告牌来说，必须要遵守这些法规，做到合法合规。比如，广告牌上的字体大小、颜色、内容都需要符合相关法规，否则就可能被查禁。同时，广告主也应该注意广告的主张是否真实可靠，以免产生误导。

总之，户外广告牌在不断地创新和进步，让消费者感受到了全新的广告体验。与此同时，广告主也需要根据法规进行规范，以达到更好的效果。

突破创意！最新户外广告牌大揭秘随机日志

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<随心_句子c><随心_句子c><随心_句子c><随心_句子c><随心_句子c>Bilibili to Change Rules in Measuring Video Popularity

Credit: Visual China

BEIJING, June 27 (TiPost) – Bilibili CEO Chen Rui announced that the platform will adopt a new popularity measure – the total viewing time, to replace the current one of the number of plays.

His announcement was made during the video-sharing platform’s (NASDAQ：BILI/ 09626.HK) 14th-anniversary event on Monday evening.

The transition will be completed in the coming weeks, representing a major shift.

According to Chen, the number of plays alone cannot fully reflect users’ real consumption of video content. Some users may only watch a few seconds before exiting, while others may spend 40 minutes watching a single video, but both are currently counted as one play.

The concept of “play minutes” refers to the total time that all users spend watching a particular video. It serves as a measure of user engagement and is expected to be larger than the number of plays. As an example, Chen mentioned a 10-minute video from a popular channel on Bilibili, which garnered 10.99 million plays but had a total of 53.07 million play minutes, illustrating the difference between the two metrics.

Chen believed that the switch to displaying the number of play minutes offers a more intuitive representation of user appreciation for the content. This metric is expected to highlight the value of good quality and niche content while eliminating the influence of low-quality videos that employ deceptive tactics such as exaggerated titles and fraudulent thumbnails to inflate play counts.

A similar adjustment was witnessed in China’s internet industry around 2019 to comply with regulatory requirements aimed at combating viewership and click fraud. As a result, major platforms like iQIYI, Youku, and Tencent Video removed the display of play counts.

PUGV (Professional User Generated Video) forms the foundation of Bilibili’s content ecosystem, accounting for over 90% of the platform’s video playback volume. In the first quarter, the platform experienced a 42% year-on-year increase in average daily active uploaders, with an average monthly submission count of 22.5 million, marking a 79% year-on-year increase. More than 1.5 million uploaders earned income on the platform, indicating a 50% year-on-year increase.

According to an institutional customer who placed promotional content on Bilibili, the pricing for purchasing ad space on the platform is based on real play volume data and is typically charged at a rate of 0.1 yuan per play. Advertisers not only consider the number of video plays by uploaders but also value the size of their fanbase in specific vertical fields.

Amidst a challenging economic environment and industry competition, the ongoing commercialization efforts of Bilibili since mid-2021 have encountered obstacles. A promotional agent responsible for platforms like Xiaohongshu, TikTok, and Bilibili said that the number of orders placed on Bilibili has decreased by almost half since the beginning of the year.

Bilibili is now focusing on increasing the supply of commercial traffic. During the first-quarter earnings conference, the platform’s COO Li Ni shared the company’s traffic strategy, stating that they would incorporate user business behavior as an indicator.返(fan)回(hui)搜(sou)狐(hu)，查(zha)看(kan)更(geng)多(duo)

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