巧克力创意英语广告
Indulge in the Richness of Chocolate with Our Delectable Treats
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If you're looking for a gift to impress your loved ones, our chocolates are just the thing you need! Our chocolates come in beautifully crafted boxes that are perfect for gifting for every occasion. From birthdays to weddings, our chocolates are the perfect way to express your love and appreciation. Our chocolate gift boxes come in various sizes, so you can choose the perfect one that suits your needs.
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Conclusion
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nikeyizaizhekuanruanjiandangzhongchangshibutongdezhaopianbianjifengge，dadandian，meiyourenkeyixianzhinidecaozuo。feichangshiyongdemanhuapingtailaizhizuoxianhuameishiba！quanxinkehutiyan，qingximingleshiyongliuchangshixianbufenshikongdiyurenyijiaoliujiaoyi擬(ni)定(ding)增(zeng)募(mu)資(zi)12億(yi)，紅(hong)豆(dou)股(gu)份(fen)將(jiang)落(luo)戶(hu)上(shang)海(hai)青(qing)浦(pu)“長(chang)三(san)角(jiao)數(shu)字(zi)幹(gan)線(xian)” 1月(yue)16日(ri)盤(pan)後(hou)，红豆股份(600400)披(pi)露(lu)2023年(nian)度(du)非(fei)公(gong)開(kai)發(fa)行(xing)A股股票(piao)預(yu)案(an)，公司(si)拟向(xiang)不(bu)超(chao)過(guo)35名(ming)的(de)特(te)定對(dui)象(xiang)发行股票，募资總(zong)額(e)不超过12亿元(yuan)，其(qi)中(zhong)4.5亿元用(yong)於(yu)红豆品(pin)牌(pai)體(ti)驗(yan)店(dian)升(sheng)級(ji)改(gai)造(zao)項(xiang)目(mu)、3.5亿元用于红豆品牌電(dian)商(shang)中心(xin)建(jian)設(she)项目、1.1亿元用于红豆品牌设計(ji)研(yan)发中心建设项目、2.9亿元用于補(bu)充(chong)流(liu)動(dong)资金(jin)。 關(guan)于本(ben)次(ci)定增对公司經(jing)營(ying)管(guan)理(li)影(ying)響(xiang)，公告(gao)披露：本次募集(ji)资金投(tou)资项目符(fu)合(he)國(guo)家(jia)相(xiang)关產(chan)業(ye)政(zheng)策(ce)和(he)行业发展(zhan)趨(qu)勢(shi)，與(yu)公司主(zhu)营业務(wu)契(qi)合，具(ju)有(you)良(liang)好(hao)的市(shi)場(chang)前(qian)景(jing)和经濟(ji)效(xiao)益(yi)。本次非公开发行股票募集资金投资项目的順(shun)利(li)實(shi)施(shi)，可(ke)以(yi)有效提(ti)升公司产品的品牌形(xing)象和影响力(li)，增強(qiang)公司线上、线下(xia)渠(qu)道(dao)的綜(zong)合運(yun)营能(neng)力，進(jin)壹(yi)步(bu)提高(gao)公司滿(man)足(zu)市场需(xu)求(qiu)的能力和市场地(di)位(wei)，进而(er)提高公司整(zheng)体競(jing)爭(zheng)实力和抗(kang)風(feng)險(xian)能力，保(bao)持(chi)並(bing)擴(kuo)大(da)公司在(zai)行业中的領(ling)先(xian)優(you)势，进而帶(dai)动公司盈(ying)利能力和可持續(xu)发展能力提升。 據(ju)公开信(xin)息(xi)，红豆股份主要(yao)從(cong)事(shi)男(nan)裝(zhuang)的生(sheng)产与銷(xiao)售(shou)。红豆是(shi)中国較(jiao)早(zao)崛(jue)起(qi)的男装品牌之(zhi)一，8年蟬(chan)聯(lian)《中国500最(zui)具價(jia)值(zhi)品牌》百(bai)强名單(dan)。近(jin)年，以舒(shu)適(shi)服(fu)飾(shi)為(wei)探(tan)索(suo)點(dian)，红豆股份明(ming)確(que)了(le)“经典(dian)舒适男装”品牌定位，以高品質(zhi)男士(shi)为核(he)心消(xiao)費(fei)人(ren)群(qun)，專(zhuan)註(zhu)舒适产品研发，发力全(quan)域(yu)零(ling)售业务。去(qu)年8月，红豆股份還(hai)被(bei)中国服装協(xie)會(hui)授(shou)予(yu)“舒适男装賽(sai)道开創(chuang)者(zhe)”稱(cheng)號(hao)。 新(xin)建上海兩(liang)大中心，緊(jin)抓(zhua)“长三角数字干线”東(dong)风 圍(wei)繞(rao)服装主业，加(jia)速(su)品牌整体建设，红豆股份意(yi)在加速高端(duan)化(hua)轉(zhuan)型(xing)！此(ci)次红豆股份披露的品牌电商中心及(ji)设计研发中心项目，为異(yi)地新建项目,是红豆股份在無(wu)錫(xi)总部(bu)大本营外(wai)，首(shou)次在上海核心區(qu)戰(zhan)略(lve)布(bu)局(ju)的重(zhong)要節(jie)点项目。 聚(ju)焦(jiao)创新高地，“长三角数字干线”上两大中心的新建，无疑(yi)为红豆股份高端化转型带來(lai)了巨(ju)大发展契機(ji)。据披露，红豆电商及设计研发中心，将坐(zuo)落于长三角一体化示(shi)範(fan)区內(nei)的上海市青浦区趙(zhao)巷(xiang)鎮(zhen)滬(hu)青平(ping)公路(lu)，地處(chu)长三角生態(tai)綠(lv)色(se)一体化发展示范区和虹(hong)橋(qiao)国際(ji)开放(fang)樞(shu)紐(niu)核心位置(zhi)。 主动融(rong)入(ru)长三角一体化发展国家战略,依(yi)托(tuo)上海市青浦区的地理位置优势、营商環(huan)境(jing)优势和互(hu)联網(wang)产业政策，红豆股份拟实施的红豆品牌电商中心项目建设，将借(jie)助(zhu)上海的人才(cai)资源(yuan)优势、国际化优势，引(yin)入国内外高端电商人才，提升公司电商运营團(tuan)隊(dui)的专业化水(shui)平。同(tong)時(shi)，有利于提升公司线上线下全渠道销售能力，拓(tuo)展公司业务与电商融合的廣(guang)度和深(shen)度；有利于增强公司的电商运营能力。 此外,对于紡(fang)織(zhi)服装行业而言(yan),设计研发是关鍵(jian)环节。作(zuo)为中国时尚(shang)之都(dou)，上海聚集了眾(zhong)多(duo)知(zhi)名服装企(qi)业和开设服装设计专业的高校(xiao)与科(ke)研院(yuan)所(suo)，擁(yong)有一大批(pi)国际化服装设计研发专业人才。此次红豆品牌设计研发中心建设项目是推(tui)进红豆品牌战略向高端化、自(zi)主化、时尚化、智(zhi)慧(hui)化等(deng)领域转型拓展的重要一环。在公司現(xian)有研发设计基(ji)礎(chu)上，新建设计研发中心将形成(cheng)服装产品设计、产品开发、休(xiu)閑(xian)运动功(gong)能材(cai)料(liao)科技(ji)研发、智能化定制(zhi)和顧(gu)客(ke)消费行为研究(jiu)等协同研发创新四(si)大平臺(tai)，进一步提升公司的研发條(tiao)件(jian)和研发实力。 聚焦舒适赛道，开啟(qi)品牌体验店升级 作为中国服装行业首個(ge)聚焦舒适赛道的品牌，红豆股份的战略選(xuan)擇(ze)是高端化。自去年起，红豆股份就(jiu)升级动作頻(pin)频，在相关財(cai)報(bao)中披露了不少(shao)关键动作，主要以产品、傳(chuan)播(bo)、渠道、运营为抓手(shou)，全方(fang)位推进配(pei)称工(gong)作，打(da)造经典舒适男装。 此次2023年伊(yi)始(shi)披露的非公开发行项目中，红豆股份明确将重点在研发、渠道等方面(mian)加大投入。準(zhun)确把(ba)握(wo)“后疫(yi)情(qing)”下中国新消费特点和趋势，除(chu)新建上海电商、研发两大中心外，红豆股份还将募资4.5亿元用于品牌体验店升级改造，优化全渠道营销网絡(luo)体系(xi)，增强互动体验感(gan)。基于后疫情时代(dai)渠道布局的謹(jin)慎(shen)性(xing)考(kao)慮(lv)，红豆股份拟选取(qu)基础较好的300家现有直(zhi)营店进行軟(ruan)装、软硬(ying)件升级改造，打造品牌体验店；另(ling)在国内重点城(cheng)市中选取10家现有优质直营店进行整体设计改造，打造品牌体验旗(qi)艦(jian)店。門(men)店主要集中在江(jiang)蘇(su)、上海、浙(zhe)江、安(an)徽(hui)等多个重点省(sheng)份和重点城市的主流商圈(quan)。該(gai)项目将进一步鞏(gong)固(gu)线下重点省份和重点城市主流商圈的渠道优势，推动公司品牌高端化战略升级的落地实施，巩固并提升公司在男装市场的行业地位。 瞄(miao)准“舒适”，以快(kuai)破(po)局，红豆股份正(zheng)加速拿(na)下舒适男装的市场份额！2022年，透(tou)过半(ban)年熱(re)销30萬(wan)件、包(bao)攬(lan)五(wu)大權(quan)威(wei)设计大獎(jiang)、打破行业記(ji)錄(lu)的“红豆0感舒适襯(chen)衫(shan)”,透过入选国家级新型消费示范项目的无锡中山(shan)路红豆男装旗舰店，我(wo)們(men)看(kan)見(jian)了其在“舒适”赛道上领跑(pao)的新姿(zi)态。 在产品、门店獲(huo)認(ren)可的背(bei)后，是“经典舒适男装”战略的威力初(chu)顯(xian)。但(dan)如(ru)何(he)从“爆(bao)品”走(zou)向长红？如何讓(rang)舒适体验撼(han)动消费者心智？如何让品牌成为調(tiao)动顾客的兵(bing)符？在此次非公开项目的后续推进中, 红豆股份需要实踐(jian)更(geng)多战略新“打法(fa)”，为品牌发展撬(qiao)动新的增长空(kong)間(jian)。 国貨(huo)之光(guang)——红豆作为经典民(min)族(zu)品牌，在国潮(chao)消费趋势性上行中聲(sheng)量(liang)正日益放大，尤(you)其是聚焦舒适新赛道后，为其转型升级注入新的发展机会。用“舒适”打破邊(bian)界(jie)，持续品牌建设，定增募资保障(zhang)战略升级執(zhi)行落地，红豆股份堅(jian)守(shou)的“舒适”将邁(mai)向更广闊(kuo)、更高端的领域，形成更确定、更长期(qi)、可持续的增长驅(qu)动力。返(fan)回(hui)搜(sou)狐(hu)，查(zha)看更多 責(ze)任(ren)編(bian)輯(ji)：