广告创意便利店

便利店的创意广告

便利店的出现改变了人们的生活，它们为我们提供了更加便利的购物方式。便利店的广告也随之出现，成为当今市场营销中的重要手段之一。但是，在如此激烈的市场竞争中，如何打造一个具有创意的广告，为店铺吸引更多的顾客，就成为了每个便利店主的头等大事。下面我们来看看一些创意便利店广告。

1. “快来买便利商店的便利”

这是便利店常用的广告语之一，它让人们更加了解到便利店的优势，即方便快捷。在营销中，这个广告语也是非常实用的。不过，如果将这个广告语拓展一下，比如添加一些趣味性，就会更有吸引力。比如说，“快来买便利商店的便利，让你的生活更加便利！”，或者“便利商店的便利，买到你想要的！”这些广告语，不仅可以让人们更好地了解便利店的优势，也能让人们觉得这是一个有趣的地方，从而更愿意光顾。

2. 产品的组合销售

便利店的产品种类非常丰富，这也就为店主提供了很多创意的广告组合方式。比如，在夏天，可以将冰淇淋和饮料组合在一起销售，或者将热狗和啤酒组合在一起销售。这些组合销售的方式不仅可以让顾客享受到更加实惠的价格，还能使顾客更加愿意购买。

3. 满足特定需求的广告

便利店的广告也可以针对特定的需求制作，比如说针对学生的广告、针对上班族的广告、针对旅行者的广告等等。这些广告可以根据不同人群的需求，营造出不同的氛围，吸引不同的人群。比如说，对学生来说，便利店可以推出一些零食和饮料的组合，或者推出一些学习用品，如文具、笔记本等。而对旅行者来说，便利店可以推出一些旅游用品，如口罩、太阳镜等。

结论

便利店的广告创意是非常重要的，它不仅可以吸引更多的顾客，还可以让店铺更具有活力和吸引力。在制作广告时，需要注重广告语的创意性、产品组合的多样性以及针对不同人群的需求。这些创意广告不仅能够为店铺带来更多的顾客，还能够为店铺树立更好的品牌形象。

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<随心_句子c><随心_句子c><随心_句子c><随心_句子c><随心_句子c>China Fashion Giant SHEIN to Return to India in Partnership With Reliance

Credit: Visual China

BEIJING, June 27 (TiPost) – SHEIN has secured permission to re-enter the Indian market through a licensing agreement with India’s largest private corporation Reliance Industries, according to multiple resources.

In collaboration with Reliance’s retail division, SHEIN will engage in supplying it and partnering with local manufacturing suppliers. Proprietary and platform models may be explored in the future if their cooperation goes well.

Reliance Industries, established in 1958, engages in energy, petrochemicals, natural gas, retail, telecommunications, mass media, and textiles. Its retail arm, Reliance Retail set up in 2006, boasts approximately 11,000 stores, making it one of India’s most significant retail channels.

SHEIN, established in 2012 as an independent e-commerce platform, has emerged as a leading player in the US market, surpassing ZARA and H&M, and setting the standard for a new wave of fast fashion brands. Initially reliant on Chinese supply chains, the platform has expanded its presence to over 150 countries. In 2017, it entered the Indian market. However, the Indian government’s abrupt announcement in June 2020 to ban 59 mobile applications developed by Chinese companies, without prior notice or hearings, resulted in the platform’s forced withdrawal from the Indian market.

Since 2020, India has witnessed a growing atmosphere of protectionism and a deteriorating investment environment. According to Link Legal, the Indian government has employed a “carrot and stick” strategy regarding investments from China, aiming to foster deep ties between Chinese capital and certain Indian partners while discouraging individual Chinese investors from venturing into India alone.

With India’s growing demographic dividend and vast consumer market potentials, SHEIN sees it as a significant opportunity for growth. Furthermore, the company has experienc a decline in revenue growth and valuation. Over the past four years, SHEIN’s Gross Merchandise Value (GMV) has reached $29 billion, with growth rates of 40%, 140%, 208%, and 98% respectively. In 2022, the company recorded revenues of $23 billion and a net profit of $680 million. Its valuation underwent a reduction from over $100 billion in early previous year to $64 billion in a recent round of financing.

In addition to the efforts to re-enter the Indian market, SHEIN has strategic plans to expand its product categories and transform its platform, aiming to strengthen its competitive edge. This initiative was set in motion in 2022, with Brazil being a pilot region due to its large population. On May 4, 2023, the company announced its intention to introduce a similar model in the United States, following the official launch of the “SHEIN Marketplace” platform model in Brazil in April. The Mexican market is in trial operations as well.

Following the launch of its platform model, SHEIN has recently invited big brand owners and small and medium-sized sellers to the platform. When collaborating with big brands, the platform allows them to determine the prices of their products. The products do not necessarily carry the SHEIN label, enabling the brands to showcase their own identity. In return, the platform retains around 10% commission for settlement. As for small and medium-sized sellers, they can also open stores on the platform under their own brand names. However, they do not have pricing power, as the platform determines the final price for their products.返(fan)回(hui)搜(sou)狐(hu)，查(zha)看(kan)更(geng)多(duo)

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