有创意的广告方法

在现代商业社会中，广告是不可或缺的营销手段。但是，随着广告数量的增加和消费者对广告的忽视，广告创意愈来愈重要。一个有创意的广告可以吸引消费者的关注，提高品牌的知名度和销售额。下面是几种有创意的广告方法。

1. 非传统媒体广告

非传统媒体广告是指在非传统媒体平台上的广告，比如在社交媒体、短视频、电子游戏等上发布广告。这些广告相比于传统的电视、广播和报纸广告更有创意，也更能吸引年轻人的关注。比如，某个游戏中的品牌广告可以与游戏剧情互动，增加广告的趣味性和可参与性。非传统媒体广告的优势在于可以更加精准地定位目标消费群体，而且成本相比于传统媒体广告更低。

2. 情感化广告

情感化广告是指以情感为主题的广告，这种广告更加注重情感的表达，体现出品牌对消费者的关爱、关注和关心。这种广告的目的不仅仅是售卖产品，更重要的是塑造品牌形象，赢得消费者的信任和忠诚。比如，某个品牌的广告可以讲述一位老人与孙子的故事，以此表达品牌对于家庭、亲情的关爱。情感化广告的优势在于可以让消费者更加容易地产生共鸣，从而提高品牌的美誉度和忠诚度。

3. 利用环境的广告

利用环境的广告是指将广告与周围环境相结合，达到更好的广告效果。比如，某个品牌可以在地铁站设置一个“人行道”，让人们在走路的时候能够看到广告。这种广告的优势在于可以在不经意间让消费者接触到广告，增加广告的曝光率和印象度。

总结

创意是广告的生命力，只有有创意的广告才能够吸引消费者的关注。非传统媒体广告、情感化广告和利用环境的广告是几种有创意的广告方法。在设计广告的时候，应该注重创意的表达和情感的传递，才能够真正地打动消费者的心。

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<随心_句子c><随心_句子c><随心_句子c><随心_句子c><随心_句子c>Yellen Shows Intention to ”Reestablish” Contact with China ahead of Possible Visit in July

BEIJING, June 29 (TiPost)— U.S. Treasury Secretary Janet Yellen seems to drum up her long-awaited visit to China despite the Biden administration’s more attempts to curb the world’s leading economy second only to U.S.

Credit：Visual China

“I hope my travelling to China is to reestablish contact with their new group of leaders. We’ll need to get know one another,” Yellen replied to a question about her scheduled trip to China in an interview with MSNBC. She said Washington and Beijing needs to discuss disagreements with one another so that they don’t have misunderstandings, don’t misunderstand one another’s intentions.

Yellen reiterated her willingness to meet Chinese counterparts. She called for a better Sino-US relationship. “We believe a healthy economic relationship, health completion is benefits for both American businesses and workers and Chinese businesses and workers. This is something that is possible and desirable,” she said. “We really welcome and want to have a healthy economic relationship, and we think it’s generally beneficial. “

Yellen didn’t confirm the timetable about her trip, stating she didn’t have any specifics on the timing. The Treasury Secretary plans to o travel to China in early July for the first high-level economic talks with new Chinese counterpart, a Bloomberg report cited people familiar with the matter earlier this week, adding the travel isn’t confirmed yet. White House is working to draft an executive order that could cut off certain U.S. investments in China and aims to issue as early as late July, according to the report.

If the reported schedule comes true, Yellen is expected to be the official at the Biden administration to visit China second to Secretary of State Antony Blinken. As the highest ranking U.S. official as well as the top U.S. diplomat to visit China since October 2018, Blinken just wrapped up his two-day trip last week. He is also the highest ranking official from the U.S. cabinet to set foot in China since Biden took office in January 2021.

The U.S. Department of Treasury first suggested Yellen’s visit is on the horizon after her first face-to-face talk with Chinese Vice Premier Liu He in Zurich in January. However, the trip was postponed after the suspected spy balloon incident intensified tension between China and America.

Yellen repeated in April that she planned to travel to China “at the appropriate time.” In a speech addressed the same month, she warned economic decoupling from China “would be disastrous for both countries”, and be destabilizing for the rest of the world. The U.S. seeks a constructive and fair economic relationship with China, and both countries need to be able to frankly discuss difficult issues, and should work together for the benefit of both of them and the world, she said. The U.S. doesn’t seek competition that is winner-take-all; instead, it believes healthy economic competition with a fair set of rules can benefit both countries over time, according to Yellen.

Yellen cautioned about cutting ties with China again more than two weeks ago. “While we surely have concerns that need to be addressed, decoupling would be a big mistake,” Yellen said in her testimony before the House Financial Services Committee.

Yellen reconfirmed her pledge to defend U.S.’s own interests in the interview with MSNBC. “What I have tried to make clear is that the United States is taking actions and will continue to take actions intended to protect our national interests. We’ll do that even if it has, if it imposes economic cost on us,” she said.返(fan)回(hui)搜(sou)狐(hu)，查(zha)看(kan)更(geng)多(duo)

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