广告公司与活动公司详解

广告公司与活动公司详解：从定义到职能

作为市场营销领域中重要的两个组成部分，广告公司与活动公司有着不可替代的作用。本文将从定义、职能、合作模式、影响力等四个方面详细阐述广告公司与活动公司。

定义

广告公司是指专门从事广告策划、设计、制作、发布和媒介投放等工作的企业实体。广告公司通常以提供创意、策划、设计和媒介服务为主要职能，可以为客户制定广告计划，提供广告投放渠道，设计广告形象和广告语等。活动公司是指专门从事活动策划、执行、推广和评估等工作的企业实体。活动公司通常以举办各类活动为主要职能，可以为客户策划和执行各类活动，如会议、展览、演出、发布会、促销等。

职能

广告公司的主要职能包括：1.广告创意：为客户提供符合市场需求、独特性强的广告策划和创意设计。2.广告媒介：为客户提供选择合适的媒介渠道，进行广告投放和传播。3.广告制作：为客户制作符合市场需求、质量保障的广告内容。活动公司的主要职能包括：1.活动策划：根据客户需求，提供创意、策划和方案；2.活动执行：根据策划方案，安排人员、场地、物资等资源，并负责现场执行；3.活动推广：通过各种媒介手段，进行活动宣传和推广；4.活动评估：通过数据收集和分析，对活动的效果进行评估。

合作模式

广告公司与活动公司的合作模式通常有以下几种：1.独立合作：广告公司和活动公司独立开展不同的营销活动，但在策划、制作、执行和评估方面需要相互配合，以达到最佳效果。2.联合合作：广告公司和活动公司联合策划和执行营销活动，各自发挥所长，共同推动项目的成功。3.内部合作：广告公司和活动公司作为同一集团下的两个子公司，根据客户需求，协同开展一系列市场营销活动。

影响力

广告公司和活动公司在市场营销中有着不可替代的作用。广告公司能够为客户提供全面的广告服务，通过广告创意、制作和媒介投放，将产品和品牌推向更广泛的消费者群体，提升品牌知名度和美誉度。活动公司则可以通过各种营销活动，为客户增加销售额和盈利能力。活动公司策划的活动不仅可以增加客户知名度和美誉度，还可以帮助客户获取目标客户的关注度和好感度，提高客户的品牌忠诚度。

总结

本文从定义、职能、合作模式、影响力等四个方面详细阐述了广告公司和活动公司。广告公司和活动公司在市场营销中具有不可替代的作用，可以通过广告投放和各种营销活动，提升客户的品牌知名度和美誉度，同时为客户带来更多的销售额和盈利能力。问答话题：1. 广告公司和活动公司，哪个更重要？答：广告公司和活动公司都是市场营销领域中重要的组成部分，哪个更重要取决于客户的具体需求和目标。如果客户需要提升品牌知名度和美誉度，广告公司更为重要；如果客户需要提高销售额和盈利能力，活动公司更为重要。2. 广告公司和活动公司的合作模式有哪些？答：广告公司和活动公司的合作模式主要包括独立合作、联合合作和内部合作。独立合作是指广告公司和活动公司独立开展不同的营销活动，但在策划、制作、执行和评估方面需要相互配合。联合合作是指广告公司和活动公司联合策划和执行营销活动，各自发挥所长，共同推动项目的成功。内部合作是指广告公司和活动公司作为同一集团下的两个子公司，根据客户需求，协同开展一系列市场营销活动。

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quanpingbaopokuaigan，chaocijizhenhanPKtiyan！zhanshizengjiaqunshang，fashichongwuheti，wanglingjidongzengqiang，wudazhiyezhongxinpingheng，zhandouzaiduyinbao。baozhuangsisha，diaoluogezhongjipinzhuangbei;daigeiwomenxindejingxi!qiansuoweiyoudezhandoudajigan，shifangjiaoseteji，miaoshaquanping!China Fashion Giant SHEIN to Return to India in Partnership With Reliance

Credit: Visual China

BEIJING, June 27 (TiPost) – SHEIN has secured permission to re-enter the Indian market through a licensing agreement with India’s largest private corporation Reliance Industries, according to multiple resources.

In collaboration with Reliance’s retail division, SHEIN will engage in supplying it and partnering with local manufacturing suppliers. Proprietary and platform models may be explored in the future if their cooperation goes well.

Reliance Industries, established in 1958, engages in energy, petrochemicals, natural gas, retail, telecommunications, mass media, and textiles. Its retail arm, Reliance Retail set up in 2006, boasts approximately 11,000 stores, making it one of India’s most significant retail channels.

SHEIN, established in 2012 as an independent e-commerce platform, has emerged as a leading player in the US market, surpassing ZARA and H&M, and setting the standard for a new wave of fast fashion brands. Initially reliant on Chinese supply chains, the platform has expanded its presence to over 150 countries. In 2017, it entered the Indian market. However, the Indian government’s abrupt announcement in June 2020 to ban 59 mobile applications developed by Chinese companies, without prior notice or hearings, resulted in the platform’s forced withdrawal from the Indian market.

Since 2020, India has witnessed a growing atmosphere of protectionism and a deteriorating investment environment. According to Link Legal, the Indian government has employed a “carrot and stick” strategy regarding investments from China, aiming to foster deep ties between Chinese capital and certain Indian partners while discouraging individual Chinese investors from venturing into India alone.

With India’s growing demographic dividend and vast consumer market potentials, SHEIN sees it as a significant opportunity for growth. Furthermore, the company has experienc a decline in revenue growth and valuation. Over the past four years, SHEIN’s Gross Merchandise Value (GMV) has reached $29 billion, with growth rates of 40%, 140%, 208%, and 98% respectively. In 2022, the company recorded revenues of $23 billion and a net profit of $680 million. Its valuation underwent a reduction from over $100 billion in early previous year to $64 billion in a recent round of financing.

In addition to the efforts to re-enter the Indian market, SHEIN has strategic plans to expand its product categories and transform its platform, aiming to strengthen its competitive edge. This initiative was set in motion in 2022, with Brazil being a pilot region due to its large population. On May 4, 2023, the company announced its intention to introduce a similar model in the United States, following the official launch of the “SHEIN Marketplace” platform model in Brazil in April. The Mexican market is in trial operations as well.

Following the launch of its platform model, SHEIN has recently invited big brand owners and small and medium-sized sellers to the platform. When collaborating with big brands, the platform allows them to determine the prices of their products. The products do not necessarily carry the SHEIN label, enabling the brands to showcase their own identity. In return, the platform retains around 10% commission for settlement. As for small and medium-sized sellers, they can also open stores on the platform under their own brand names. However, they do not have pricing power, as the platform determines the final price for their products.返(fan)回(hui)搜(sou)狐(hu)，查(zha)看(kan)更(geng)多(duo)

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