海飞丝广告的创意
海飞丝广告：从头皮健康到头发美丽
在当今这个时代，头发是一个人外貌的重要组成部分。但是，头发的健康是建立在头皮的健康基础上的。海飞丝广告的创意就是从头皮健康出发，为消费者带来坚实的头发健康保障。
无论年龄、性别、职业，每个人都希望拥有一头健康美丽的头发。然而，现代人的生活方式和环境污染等因素让头发越来越容易出现干燥、掉发、断裂、分叉等问题。更为严重的是，一些头皮问题，如头皮屑和痒症等，也会悄悄地影响到头发健康。
海飞丝广告从头皮健康切入，强调头皮健康是头发健康的根本。海飞丝的产品定位在头皮护理，它的研发团队专注于头皮健康的研究，不断推出适合不同人群、不同头发问题的护理产品。海飞丝的广告就是这样的一个过程：从头皮健康到头发美丽。
从头皮健康开始
头皮是头发的“根”，它的健康程度直接影响到头发的生长和质量。如果头皮出现了问题，如头皮屑、痒症等，就会导致头发变得干燥、无光泽、掉发等问题。因此，头皮保健是头发保健的重要一环。
海飞丝广告中，头皮健康是一个重要的关键词。它通过一系列形象生动的场景展示了头皮健康的重要性。比如，广告中的女主角在每天使用海飞丝的产品后，头皮屑消失了，头发也变得更加光滑亮丽。广告还通过专业的科普知识，向消费者介绍了头皮屑的成因及预防方法。这样的广告内容不仅告诉消费者如何解决头皮问题，还让消费者认知到头皮保健的重要性。
追求头发美丽
当头皮健康得到保障，头发就能变得更加美丽。海飞丝广告中，头发美丽是一个重要的宣传点。它通过多个维度来展示头发的美丽。
首先，海飞丝广告中的女主角拥有一头柔软光泽的头发，她舒适自在地生活和工作，让人感觉她非常自信美丽。其次，广告中的科普知识也向消费者介绍了头发保养的方法，从柔顺、滋润、亮泽等方面来让消费者感受到头发美丽的魅力。最后，广告还展示了海飞丝产品的实际效果，让消费者能够亲身体验头发的美丽。
结论
海飞丝广告从头皮健康出发，强调头皮健康是头发健康的根本，通过科普知识和实际效果的展示，让消费者认知到头皮保健的重要性，并且感受到头发的美丽。海飞丝广告的创意，不仅让消费者了解到产品的特点和效果，更让人们培养了头发健康意识，这也是海飞丝品牌在头发护理市场中的竞争优势。
如果你想了解更多海飞丝产品，欢迎咨询我们的客服。
海飞丝广告的创意特色
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fengfudexianxiahuodongfulidengnilaina!!xiazaixiaomianyangapp，jihuo0yuanxianjin。unrealenginexiazaifangzhixiaohaozaixianshijiankechenganpaihetongzhi，kezhongkaoqinxuexijilu，kehoulianxishengchengxuexibaogao。Alibaba Said to Seek Spinoff Freshippo Listing as Soon as November BEIJING, June 26 (TiPost)— Freshippo, a grocery stores operator also known as Heman in Chinese, could be the first spinoff of Alibaba Group to go public in Hong Kong following Alibaba’s biggest restructure in its 24-year history. Image Source: Visual China Alibaba will soon seek for approval of the Hong Kong Stock Exchange (HKEX) for the spinoff of Freshippo pursuant to Practice Note 15 (PN15) of the exchange’s listing rule, Hong Kong Economic Times reported on Monday. Freshippo, stepping up its preparations for listing, could apply for spinoff with HKEX in the coming two weeks and is expected to launch an initial public offering (IPO) as early as November if the application approved, the financial newspaper also learned. PN15 requires Alibaba to convince HKEX that it can meet requirements for a listing after the spin-off, there are clear commercial benefits for Freshippo and the company as the parent, and that there will be no adverse impact on the interests of shareholders of the parent. Freshippo declined to comment on the report, the retail platform later that day responded to Chinese news media outlet The Paper. If the IPO timetable Hong Kong Economic Times reported is accurate and the process goes well as scheduled, Freshippo is well on the track to become Alibaba’s first unit to list in HKEX after the Chinese e-commerce giant’s reorganization. Alibaba unveiled late March to split into six business groups, five of which will have the flexibility to raise external capital and potentially to seek its own IPO, with the exception of Taobao & Tmall Group, which will remain wholly-owned by Alibaba Group. Alibaba Group’s chairman and CEO Daniel Zhang, also known as Zhang Yong, called the move “the most significant governance overhaul” since Alibaba’s inception and said each business group is fully responsible for its performance, with financial independence. Alibaba said last month that its board of directors approved a full spin-off of the Cloud Intelligence Group via a stock dividend distribution to shareholders, aiming to complete the breakup in the next 12 months and make the group an independent publicly listed firm. The board also gave the green light to listing plans about two other business groups. Freshippo was approved to execute an IPO and expected to be completed in the next 6 to 12 months. Cainiao Smart Logistics, a group provides supply chain, logistics and delivery services that Alibaba holds a 67% stakes in, was approved to explore an IPO with the target to complete the deal in the next 12 to 18 months. Alibaba logged revenue of RMB208.2 billion with a year-over-year (YoY) increase of 2% in the quarter ended March 31, the slowest growth since it went public in 2014, missing the annalists’ estimate of RMB209.19 billion, while its Non-GAAP diluted earnings per ADS (EPS) of RMB10.71 was better than expectation of RMB9.46. Revenue of China Commerce, Alibaba’s core business segment including Taobao, Tmall, Freshippo and other commerce retail businesses in China, decreased YoY 1% to RMB71.8 billion. Alibaba blamed the decline for the Covid-19 disruption in January, seasonal volatility from an earlier Chinese New Year and normalizing grocery demand due to decrease in consumers’ hoarding in the post-Covid-19 period. Freshippo CEO Hou Yi said in January that sales under its main grocery brand Hema Xiansheng last year achieved first annual profitability after seven-year losses. Hou called the milestone the first phase of goal met for his company, as a format of new retail, without revealing any figures such as sales or gross merchandise value (GMV). He stressed that Freshippo aims to serve one billion consumers and increase nationwide sales to RMB 1 trillion in the next decade, and 2023 is the first year for the ten-year goal. Freshippo had 300 retail stores in total and earned RMB61 billion in 2022, ranking the eighth in 2022 Top 100 Chain Stores in China, released by China Chain-Store & Franchise Association (CCFA) earlier this month. The sales per store exceeded RMB200 million last year, based on data of CCFA list.返(fan)回(hui)搜(sou)狐(hu)，查(zha)看(kan)更(geng)多(duo) 責(ze)任(ren)編(bian)輯(ji)：