2017nike广告片
Nike’s 2017 Ad Campaign: Empowering Women of All Backgrounds
Nike has always been a brand that champions sports and athleticism, but in 2017, they decided to take their mission one step further by promoting female empowerment through their ad campaign. The campaign features women of all ages, races, and backgrounds, engaging in various sports and activities while facing societal challenges. This article will take a closer look at Nike’s 2017 ad campaign and how it aligns with the current cultural climate.
The ad campaign titled “What are girls made of?” features five women—two Muslim athletes, a biracial dancer, a plus-size model and a Paralympian. These women are shown pushing themselves physically and emotionally, while also challenging societal norms that restrict them based on their gender, race, or body type. The ad campaign is Nike’s push to redefine what it means to be a “real” or “proper” woman. In an era where women are constantly judged for their looks or told to act a certain way, Nike’s campaign is a breath of fresh air.
Breaking Stereotypes with Diversity and Inclusivity
One of the key messages of Nike’s ad campaign is diversity and inclusivity. By featuring women from different walks of life, Nike aims to break stereotypes and challenge the narrow definitions of beauty and athleticism. The ad campaign is also a nod to the power of women in sports, which is often overlooked or undervalued. Nike’s campaign shows how sports can be a tool for empowerment and how women can redefine their identities through sports.
Moreover, Nike’s ad campaign is also a reflection of the current cultural climate. In recent years, the world has witnessed a surge of gender and racial equality movements, and Nike’s campaign is a response to this shift. The ad campaign is not just about selling products, but also about promoting a message of inclusivity and empowerment that resonates with the younger generation.
The Impact of Nike’s Ad Campaign
Nike’s ad campaign has received widespread acclaim for its message of inclusivity and diversity. The campaign has sparked conversations around the world about the role of sports in empowering women and breaking stereotypes. Many women have shared their personal stories and experiences about how sports have helped them overcome societal barriers and redefine their identities. Nike’s campaign has become a symbol of hope for women who feel marginalized or oppressed, and it has shown that sports can be a powerful tool for social change.
In conclusion, Nike’s 2017 ad campaign is a beautiful tribute to the power of women in sports. The campaign is a testament to Nike’s commitment to promoting diversity and inclusivity, and it has set a new standard for how brands can use their platform to promote social change. Nike’s campaign is not just an ad but a movement that inspires women of all backgrounds to break free from societal norms and redefine their identities through sports.
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