品牌广告成功案例2020
Brand Advertising Success Stories in 2020: How Companies are Winning with Effective Campaigns
Brand advertising is essential in today's competitive market. With so many companies vying for customer attention, it's crucial to create a compelling campaign that resonates with your target audience. In 2020, many companies have achieved success with their brand advertising campaigns. Let's take a look at some of the top success stories and what we can learn from them.
Case Study 1: Nike's"You Can't Stop Us"
In July 2020, Nike released its"You Can't Stop Us" campaign, which featured athletes from various sports and backgrounds. The campaign aimed to inspire people to overcome challenges and push beyond their limits. The ad's message was particularly relevant in the midst of the COVID-19 pandemic, as people were struggling with new restrictions and uncertainties.
The ad's powerful message and stunning visuals resonated with viewers, earning millions of views and shares on social media. Nike's campaign was successful because it tapped into people's emotions and connected with them on a deeper level. It also showcased Nike's values as a brand - inspiring people to be their best selves and never give up.
Case Study 2: Coca-Cola's"Open Like Never Before"
In August 2020, Coca-Cola launched its"Open Like Never Before" campaign, which aimed to encourage people to open up to new possibilities and experiences. The campaign featured a variety of ads showcasing people enjoying Coca-Cola in unique and unexpected ways.
The campaign was successful because it spoke to people's desire for new experiences and a sense of connection. Coca-Cola's ads showed people coming together and enjoying the drink in a variety of settings, which resonated with viewers who were missing social connections during the pandemic.
Case Study 3: Apple's"The Whole Working-From-Home Thing"
In April 2020, Apple released a new ad titled"The Whole Working-From-Home Thing" that showcased the versatility of its products and how they could help people work from home more efficiently. The ad featured footage of people using Apple products to work, create, and connect with others.
The ad was successful because it spoke to the needs of people who were suddenly working from home due to the pandemic. Apple's products were shown as tools that could help people stay productive and connected, which resonated with viewers who were struggling with new work setups.
Conclusion
These brand advertising success stories show us that effective campaigns tap into people's emotions and connect with them on a deeper level. They also showcase the values and personality of the brand, which helps to build trust and loyalty with customers. In 2020, brands that were able to pivot quickly and create relevant campaigns for the times were the most successful. By understanding their audience and their needs, brands can create campaigns that resonate and inspire.
品牌广告成功案例2020特色
1、里程计费，根据车行具体里程收取费用
2、发射倒计时：……发射！！！
3、经典地图再现，各种BOSS等你来攻略；
4、这里的书架可以自动为你收录你所有阅读的书籍资源，然后为你保存阅读位置;
5、新的劲敌新的超进化和新的Z系招式。
品牌广告成功案例2020亮点
1、自由的PK对决，巅峰对战，互相PK，挑战更多的敌人，让你的战斗力全面升级。
2、魔女兵器手游
3、智能取色，一秒出彩，图片边框两相宜
4、汉末求生破解版手机游戏
5、清新可爱的卡通少女少男情侣高清头像分类，总有你想要的那一款；
lichengjifei，genjuchexingjutilichengshouqufeiyongfashedaojishi：……fashe！！！jingdiandituzaixian，gezhongBOSSdengnilaigonglve；zhelideshujiakeyizidongweinishoulunisuoyouyuedudeshujiziyuan，ranhouweinibaocunyueduweizhi;xindejindixindechaojinhuahexindeZxizhaoshi。3000—3999元(yuan)手(shou)機(ji)性(xing)價(jia)比(bi)排(pai)名(ming)：vivo S15系(xi)列(lie)上(shang)榜(bang)！ 今(jin)年(nian)手机愈(yu)發(fa)不(bu)好(hao)賣(mai)了(le)，原(yuan)因(yin)是(shi)什(shen)麽(me)？個(ge)人(ren)認(ren)為(wei)更(geng)新(xin)叠(die)代(dai)速(su)度(du)有(you)壹(yi)些(xie)影(ying)響(xiang)，畢(bi)竟(jing)剛(gang)買(mai)倆(liang)月(yue)的(de)手机，還(hai)沒(mei)怎(zen)么捂(wu)熱(re)就(jiu)有同(tong)价位(wei)更強(qiang)的了，甚(shen)至(zhi)有的直(zhi)接(jie)更新換(huan)代了。那(na)么手机不好卖怎么辦(ban)？當(dang)然(ran)是順(shun)勢(shi)調(tiao)价，也(ye)即(ji)提(ti)升(sheng)自(zi)己(ji)的性价比優(you)势。在(zai)此(ci)基(ji)礎(chu)上，國(guo)內(nei)手机評(ping)測(ce)机構(gou)安(an)兔(tu)兔公(gong)布(bu)了2022年5月份(fen)的安卓(zhuo)手机性价比排行(xing)榜，分(fen)为五(wu)个价格(ge)區(qu)間(jian)，希(xi)望(wang)能(neng)为消(xiao)費(fei)者(zhe)在購(gou)买手机的時(shi)候(hou)一个參(can)考(kao)，如(ru)果(guo)追(zhui)求(qiu)的是手机綜(zong)合(he)水(shui)準(zhun)，比如品(pin)質(zhi)、外(wai)形(xing)設(she)計(ji)、影像(xiang)能力(li)，那么可(ke)以(yi)根(gen)據(ju)自己偏(pian)好選(xuan)擇(ze)，每(mei)个人都(dou)不盡(jin)相(xiang)同。 一 具(ju)體(ti)來(lai)說(shuo)，在2022年5月份安兔兔3000—3999元手机性价比排行榜中(zhong)，iQOO Neo6和(he)Redmi K50 Pro分列第(di)一名和第二(er)名。在安兔兔平(ping)臺(tai)上，這(zhe)兩(liang)款(kuan)智(zhi)能手机的性价比评分分別(bie)为297.3分和282.6分。其(qi)中，iQOO Neo6搭(da)載(zai)全(quan)新一代驍(xiao)龍(long)8移(yi)動(dong)平台與(yu)獨(du)立(li)顯(xian)示(shi)芯(xin)片(pian) Pro，其中全新一代骁龙8采(cai)用(yong)新一代4nm制(zhi)程(cheng)工(gong)藝(yi)，全新ARM v9底(di)層(ceng)架(jia)，1+3+4三(san)叢(cong)集(ji)架构。擁(yong)有1×3.0GHz Cortex-X2超(chao)大(da)核(he)、3×2.5GHz Cortex-A710大核和4×1.8GHz Cortex-A510小(xiao)核，搭载全新一代Adreno GPU和Spectra ISP、第七(qi)代高(gao)通(tong)AI引(yin)擎(qing)、X65 5G调制解(jie)调器(qi)及(ji)射(she)頻(pin)系統(tong)，相對(dui)於(yu)骁龙888，CPU性能提升20%，GPU峰(feng)值(zhi)性能大幅(fu)提升60%，AI算(suan)力至高提升400%。同时，iQOO Neo6配(pei)備(bei)了增(zeng)强版(ban)LPDDR5和超频版UFS 3.1，最(zui)大配备12GB運(yun)存(cun)規(gui)格，支(zhi)持(chi)内存融(rong)合2.0，可實(shi)現(xian)8GB+4GB、12GB+4GB运存效(xiao)果。 二 在iQOO Neo6和Redmi K50 Pro之(zhi)後(hou)，小米(mi)12和iQOO 9分列第三名和第四(si)名。在安兔兔平台上，这两款智能手机的性价比评分分别为264.3分和259.6分。其中，小米12推(tui)出(chu)了藍(lan)、黑(hei)、紫(zi)和素(su)皮(pi)材(cai)质的原野(ye)綠(lv)四種(zhong)配色(se)，寬(kuan)度僅(jin)为69.9mm，重(zhong)量(liang)仅180g，手感(gan)非(fei)常(chang)好。配备了一塊(kuai)6.28英(ying)寸(cun)419PPI 1080P專(zhuan)業(ye)原色屏(ping)，支持120Hz高刷(shua)新率(lv)、1100尼(ni)特(te)最高亮(liang)度和1.6萬(wan)級(ji)屏幕(mu)亮度调節(jie)，支持12bit和DCI-P3色域(yu)，並(bing)獲(huo)得(de)了评测机构DisplayMate A+等(deng)级，創(chuang)造(zao)15項(xiang)屏幕新紀(ji)錄(lu)。 小米12采用了最新推出的全新一代骁龙8移动平台，相比上代性能大幅提升。該(gai)机还采用了面(mian)積(ji)達(da)2600mm2的小米最薄(bo)超大VC液(ye)冷(leng)散(san)热，以保(bao)障(zhang)该机持續(xu)的性能釋(shi)放(fang)。该机搭载了4500mAh鈷(gu)酸(suan)鋰(li)高能量密(mi)度電(dian)池(chi)，支持67W有線(xian)充(chong)电+50W無(wu)线充电+10W无线反(fan)充，39分鐘(zhong)即可充滿(man)。在相机方(fang)面，小米12后攝(she)采用了5000万像素IMX766主(zhu)摄+1300万像素123°超廣(guang)角(jiao)鏡(jing)頭(tou)+長(chang)焦(jiao)微(wei)距(ju)镜头的三摄組(zu)合，主摄支持OIS光(guang)學(xue)防(fang)抖(dou)，该机支持小米影像大腦(nao)，在相机啟(qi)动、拍(pai)摄、連(lian)拍和夜(ye)景(jing)拍摄的速度上都有了大幅提升。 三 在米12和iQOO 9之后，OPPO K10 Pro 5G和一加(jia)Ace分列第五名和第六(liu)名。在安兔兔平台上，这两款智能手机的性价比评分分别为254.0分和252.5分。其中，外觀(guan)设计方面，一加Ace采用直角邊(bian)框(kuang)设计，加入(ru)全新的电光瀑(pu)布工艺，制造比AG玻(bo)璃(li)更難(nan)，但(dan)帶(dai)来了更高级的质感，共(gong)有回(hui)蓝及開(kai)黑两种配色。屏幕方面，一加Ace采用了定(ding)制的京(jing)東(dong)方6.7寸OLED柔(rou)性直屏，類(lei)鉆(zuan)排列，2412x1080分辨(bian)率，720Hz 觸(chu)控(kong)采樣(yang)率，智能 1000Hz 瞬(shun)时触控采样率，典(dian)型(xing)亮度500尼特，峰值可达950尼特，采用了新一代 COP 封(feng)裝(zhuang)（下(xia)巴(ba) 2.37mm），支持 10.7 億(yi)色，第七代屏幕指(zhi)紋(wen)，支持屏幕指纹心(xin)率檢(jian)测、DC 调光。 影像方面，一加Ace后置(zhi)50MP（索(suo)尼 IMX766，OIS）+8MP 超广角（IMX355）+2MP 微距（GC02M1）的三摄组合，打(da)磨(mo)时间超 2 年，影像算法(fa)經(jing)歷(li)了 40 次(ci)大版本(ben)的迭代优化(hua)，调校(xiao)水准爐(lu)火(huo)純(chun)青(qing)。续航(hang)充电方面，一加 Ace 内置 4500mAh 雙(shuang)电芯电池，支持 150W 长壽(shou)版快(kuai)充，17 分钟内即可充满，其將(jiang)电池從(cong)3C提升到(dao)6C，采用串(chuan)聯(lian)电芯，充放电倍(bei)率翻(fan)倍。手机在使(shi)用4年以后还有80%的电量，获得德(de)国萊(lai)茵(yin)TUV安全快充系统认證(zheng)。 四 最后，在2022年5月份安兔兔3000—3999元手机性价比排行榜中，realme GT2 Pro和vivo S15分列第七名和第八(ba)名。在安兔兔平台上，这两款智能手机的性价比评分分别为245.9分和224.2分。在此之后，vivo S15 Pro和OPPO Reno6 Pro+5G分列第九(jiu)名和第十(shi)名。在安兔兔平台上，这两款智能手机的性价比评分分别为220.3分和212.6分。其中，vivo S15 Pro采用了6.56英寸三星(xing)E5 OLED曲(qu)面屏，分辨率为1080P，支持120Hz刷新率，同样拥有HDR10+、100%P3广色域、SGS護(hu)眼(yan)认证、1000Hz触控采样率等。散热上，vivo S15 Pro搭载了电競(jing)级仿(fang)生(sheng)散热系统，總(zong)散热面积达到了44389mm2，其中超大VC均(jun)热面积为3002mm2，相較(jiao)上代增加了93%，另(ling)外还有超大石(shi)墨(mo)烯(xi)散热片等，解決(jue)机身(shen)发热問(wen)題(ti)。 拍照(zhao)方面，vivoS15 Pro搭载了前(qian)置3200W像素自动对焦摄像头，后置采用5000万像素主摄（索尼定制766V，OIS）+1200W像素超广角微距镜头+200W像素黑白(bai)镜头的三摄组合。值得註(zhu)意(yi)的是，vivo S15 Pro还搭载了首(shou)创的蜂(feng)鳥(niao)超级防抖，集成(cheng)主动回中式(shi)OIS光学防抖和EIS电子(zi)防抖功(gong)能，配合索尼独家(jia)定制超透(tou)濾(lv)光片，带来了更优秀(xiu)的成像效果。那么，问题来了，对于2022年5月份安兔兔3000—3999元手机性价比排行榜，妳(ni)怎么看(kan)呢(ne)？返(fan)回搜(sou)狐(hu)，查(zha)看更多(duo) 責(ze)任(ren)編(bian)輯(ji)：