为什么农产品不做广告

为什么农产品不做广告

农产品是我们日常饮食中不可或缺的一部分,但你是否注意到,我们很少看到农产品的广告呢?这是因为农产品作为生鲜食品的特点,与其它消费品有很大的不同,因此也不需要像其它消费品那样大力推广。

首先,农产品的生产周期长,生鲜度和保质期都是非常重要的因素。如果农产品进行广告宣传,可能会导致生产厂家为了追求广告效果而在质量上有所妥协,从而影响了产品的新鲜度和保质期。

农民在田间劳作

其次,农产品的价格波动较大。受天气、季节、土壤等因素影响,农产品价格波动较大,如果进行广告宣传,可能会引起消费者的误解,产生负面影响。

最后,农产品的口碑是非常重要的。农产品的品质和口感是消费者重要关注的因素,因此,只有通过口碑传递才能让消费者对农产品产生信任感。而如果通过广告来宣传,很难达到口碑传递的效果。

新鲜水果

农产品如何进行销售

尽管农产品不需要大力推广,但是销售渠道和方式也非常重要。在中国,农产品的销售渠道多种多样,包括农村集市、超市、电商平台等。其中,电商平台是最为方便快捷的销售渠道之一。

新鲜蔬菜

电商平台上,消费者可以方便快捷地查看并购买各种农产品。农产品的销售平台不仅可以让消费者购买到优质的农产品,同时也可以让生产厂家和农民更好地进行销售和推广。此外,一些电商平台也为消费者提供了直接和农民沟通的渠道,让消费者更好地了解农产品的生产和质量情况。

结论

农产品不做广告并不代表它们没有销售渠道或市场需求。相反,由于农产品的特点,它们需要更多的关注和保护。农产品的销售需要保证品质和口感,而不是通过广告宣传来吸引消费者。因此,我们需要更加注重农产品的生产和销售,保证消费者能够购买到更优质的农产品。

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为什么农产品不做广告特色

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Credit: Visual China

BEIJING, June 29 (TiPost) -- Cainiao Group unveiled on Wednesday its self-operated express service--"Cainiao Express", which is now fully open to the market.

Cainiao's priorities this year include accelerating global express services, boosting its logistics capabilities in key overseas markets, upgrading domestic express services, and developing tiered domestic supply-chain products, according to Cainiao’s CEO Wan Lin, at the company’s annual global smart logistics summit in Hangzhou, China on Wednesday.

Meanwhile, Cainiao will partner with AliExpress to launch a 'Global 5-day Delivery' international express delivery route and relevant products, aiming to deliver cross-border parcels to key overseas market within 5 working days.

The logistics arm of Alibaba Group made a commitment to never engaging in courier services to avoid competition with other major logistics companies. On June 5, 2023, Cainiao acquired a 25% stake of STO Express from Alibaba Group's holding subsidiary De'e Industrial Development for 3.878 billion yuan, making it the largest shareholder of STO Express.

Wan said that China's fast-growing and large express market requires multi-level services of the logistics industry. He added that 95% of the parcels are delivered by economy express, indicating that the vast majority of consumers have similar experience, although the demand for quality services in the e-commerce industry and logistics industry is far from being met.

According to Cainiao, its own express service is expected to deliver the best and most cost-effective service in the industry.

Cainiao Express features half-day delivery, and the cut-off time for collecting the parcels is extended to 22:00 pm. It has guaranteed compensation for non-doorstep delivery. Also, Cainiao Express covers the whole range of large, small and medium-sized parcels and tiny items.

Cainiao Express hopes to deliver"cheap and cheerful" services through its digital capabilities. The manager of Cainiao Express told Caixin that the service quality was guaranteed in the peak season by assigning more people and vehicles, which led to higher average costs. However, by using digital intelligence, they can predict the next day's order volume at night, prepare vehicles and manpower accordingly. In this way, they can improve the utilization rate of resources, and reduce the cost of redundant resources.

Currently, SF Express is still the most profitable express company, with its revenue in the first quarter of 61.048 billion yuan, down 3.07% year-on-year. The first-quarter net profit attributable to its shareholders was 1.72 billion yuan, up 68.28% year-on-year. Apart from the volume of Kerry Logistics Express and international freight forwarding and supply chain, the business volume of SF Express reached 2.888 billion in the first quarter, with a market share of 10.74%.  JD Logistics, the logistics arm of JD Group, achieved revenue of 36.7 billion yuan in the first quarter, with 70% from external customers.

STO Express’s share price closed on Wednesday at 11.29 yuan; YTO Express 15.20 yuan, up 5.04%; ZTO Express’s Hong Kong stock price fell 2.06% to 199.6 HKD, and its U.S. shares fell 1.92% to 25.33 USD/ADS ; JD Logistics rose 1.43% to 12.78 HKD/share; SF Express fell 0.29% to 47.37 Hong Kong dollar per share.返(fan)回(hui)搜(sou)狐(hu),查(zha)看(kan)更(geng)多(duo)

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