创意影视广告案例

创意影视广告案例：带你领略不一样的广告营销

创意影视广告已经成为了现代广告行业的主流。它不仅可以吸引观众的注意力，还能够利用情感营销的方式让品牌更加深入人心。在这篇博客文章中，我们将介绍一些成功的创意影视广告案例，带你领略不一样的广告营销。

1. Nike:"Dream Crazier"

Nike的“Dream Crazier”广告是在2019年的奥斯卡颁奖典礼上首播，这个广告通过女性运动员的经历来鼓励女性追求自己的梦想。广告中出现的一些现实生活中的女性运动员，如篮球明星Serena Williams，足球明星Marta Vieira da Silva和体操运动员Simone Biles等，以及一些不太知名的运动员，都展示了她们在面对劣势和挑战时的勇气。

这个广告的成功在于它能够将品牌理念与当下的社会话题相结合，而且针对的是一个具有强烈情感的受众群体。广告中展示的女性运动员的力量和勇气，为品牌塑造了一个强烈的形象。

2. Coca-Cola:"Share a Coke"

Coca-Cola的“Share a Coke”广告是一个互动性很强的广告活动，它旨在与消费者建立更亲密的联系。在这个广告活动中，Coca-Cola推出了一系列印有人名的瓶子和罐子，鼓励消费者与自己的朋友和家人分享可乐。广告活动还包括了一个在线数据库，可以让消费者在其中查找自己的名字和其他人的名字。

这个广告活动的成功在于它能够让消费者产生强烈的情感共鸣。通过与消费者建立密切的联系，品牌得到了更好的认可，并且让消费者有了更加亲密的感受。此外，这个广告活动还展示了品牌的创新能力，让消费者对品牌有了更加积极的认知。

3. Apple:"Think Different"

Apple的“Think Different”广告是一个经典的广告，它于1997年推出。这个广告的核心理念是“成为改变世界的人”，它通过展示一系列著名的历史人物如Albert Einstein，Mahatma Gandhi和John Lennon等，来鼓励观众追求自己的梦想，成为改变世界的人。

这个广告的成功在于它能够将品牌形象与社会价值相结合。它让观众产生了与品牌的共鸣，并且塑造了一个充满激情和梦想的形象。这个广告也展示了品牌的创新能力，表达了品牌相信普通人可以通过技术改变世界的信念。

结论

创意影视广告是现代广告行业的主流，它通过利用情感营销和社会价值来吸引观众的注意力，让品牌更加深入人心。以上我们介绍了一些成功的创意影视广告案例，它们各自鼓励观众追求自己的梦想，与消费者建立密切的联系，并表达品牌的创新能力。希望这些案例可以给你带来灵感，让你创造出更多有趣、有意义的广告活动。

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<随心_句子c><随心_句子c><随心_句子c><随心_句子c><随心_句子c>Real Estate Support Policies Guard Normal Firms, But Offer Little Respite for Troubled Ones

Credit: Visual China

BEIJING, July 4 (TiPost) – Within two weeks, six listed real estate companies have received approval for their private placement plans, marking the start of the third wave of real estate financing.

China Merchants Shekou Industrial Zone Holdings Co., Ltd on June 16 became the first real estate company to secure registration approval under the new real estate financing policy. On June 27, Poly Real Estate Group Co., Ltd., Shanghai Worldbest Co. Ltd., Hubei Fuxing Science & Technology Co., Ltd., and CCCC Real Estate Group Co., Ltd. also received approval for their private placements. On June 29, Lujiazui gained approval for issuing shares to acquire assets and raise matching funds.

In November 2022, the People’s Bank of China and the China Banking and Insurance Regulatory Commission jointly issued a notice outlining the ongoing efforts to provide financial support for the stable and healthy development of the real estate market. Following this notice, financial institutions have taken actions to implement the “three waves” of policy support for real estate enterprises’ financing.

The first wave featured bank loans, while the second included bonds issuances in the financial market.

However, as of the first half of 2023, the financing situation for real estate enterprises had not experienced a significant rebound. Coupled with sluggish property market sales, the real estate industry is still grappling with its challenges.

Based on data from China Real Estate Information Corporation (CRIC), the total financing for 80 real estate enterprises in May of this year amounted to 26.33 billion yuan, a decrease of 56.4% month on month and a decrease of 60.4% year on year. This represented the lowest monthly financing level since 2020.

In a recent research report, CRIC stated, “Despite the relaxation of policies since the fourth quarter of 2022, the financing is still limited to high-quality and white-listed real estate enterprises. The overall financing environment for the industry is still on the decline, and many private real estate enterprises, especially those facing financial challenges, continue to struggle with obtaining financing.”

Based on the credit support list, Vanke received intentional financing support from six large state-owned banks, amounting to a total scale exceeding 300 billion yuan. Additionally, eight real estate enterprises, including Country Garden, received support from two or more banks.

Regarding the debt issuance list, seven real estate enterprises, including Longfor Properties, have obtained quotas for their registered bond issuance.

However, real estate enterprises currently facing risk exposure, such as Evergrande Group and other enterprises on the brink of default, are not included in the list.

This demonstrates that the current round of real estate support policies aims to reverse the market’s pessimistic expectations and prevent the risks from spreading to normally operating enterprises. However, there is no intention to endorse or provide direct support to endangered real estate enterprises.

Furthermore, most real estate enterprises, regardless of whether they have received intentional credit lines from banks, bond quotas for debt issuance, or proposed plans for non-public issuance of shares, are not currently receiving substantial funds. Considering the prevailing occurrence of bond defaults, only white-listed real estate enterprises have a better chance of accessing real capital.

The approval of private placement plans indeed reflects policy support. However, the actual issuance process is market-oriented, requiring proactive efforts from the company and its sponsor to secure funding. The decision of investors to purchase these offerings depends on the quality of the real estate enterprises themselves and the confidence of investors in the companies.

As a result, real estate enterprises launching private placement programs often see their major shareholders actively participating or even acquiring a significant portion of the share offering to demonstrate their commitment.

According to data from Choice, the financial data platform mobile terminal of East Money Information, apart from the six real estate enterprises that have already received approval for private placements, there are 17 companies currently in the process of seeking approval for equity financing.返(fan)回(hui)搜(sou)狐(hu)，查(zha)看(kan)更(geng)多(duo)

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