小故事体广告文案案例

你曾经有过这样的经历吗？在你不经意间看到了一则有趣的广告，它吸引了你的注意力，唤起了你的好奇心，最终让你购买了它的产品。这就是小故事体广告的力量。

小故事体广告是一种通过故事情节来传递品牌信息和产品优势的广告形式。它可以让消费者产生情感共鸣，从而提高广告的效果，促进销售。下面就为大家分享一则小故事体广告文案案例，看看它是如何借助故事情节来推销产品。

故事情节

一个年轻人饱受头痛的困扰，他曾用过各种止痛药和按摩手法，但都没有起到很好的治疗效果。直到有一天，他偶然听到一个老人讲述了一个神奇的穴位理疗方法，这让他产生了极大的好奇心。于是，他开始在网上寻找相关信息，最终找到了一家提供穴位理疗服务的机构。

在机构的门店里，他看到了一位瘦弱的中年男人，这位男人正是他的理疗师。理疗师仅仅用了十分钟的时间，就成功地帮助年轻人治疗了头痛。年轻人感到十分惊讶和感激，他问理疗师这个方法的原理，理疗师解释说：“这是一种祖传的穴位理疗方法，用于治疗各种疾病，效果非常好。”

年轻人对这种神奇的方法非常感兴趣，他决定学习这个方法，为更多像他一样的人解除痛苦。

广告表现

这则广告通过真实的故事情节，让消费者对穴位理疗方法产生了极大的好奇和信任感。同时，广告还强调了这种方法的优越性和效果，让消费者对这个方法充满了期待和信心。

此外，广告通过年轻人的实际经历，让消费者感受到了这个穴位理疗机构的专业和可信度，从而增加了消费者的信任感和购买意愿。

最后，广告在故事结尾处巧妙地设置了一个悬念，引导消费者进一步了解和学习这个穴位理疗方法，增加了品牌的曝光和口碑。

结论

小故事体广告是一种更加创新和富有情感的广告形式，它可以让消费者产生共鸣和情感连接，从而更加容易地被广告所影响。这则广告通过一个真实的故事情节，巧妙地传递了品牌信息和产品优势，增加了消费者的购买意愿和品牌的曝光。相信在未来的广告领域，小故事体广告将会越来越受到消费者的青睐。

小故事体广告文案案例随机日志

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<随心_句子c><随心_句子c><随心_句子c><随心_句子c><随心_句子c>Chinese Tech Guru Kai-Fu Lee Unveils AI Large Model Company

Credit: Visual China

BEIJING, July 4 (TiPost) – 01 Wanwu Technology, a Beijing-based AI big model startup created by Kai-Fu Lee, has recently launched its official website.

The startup company aims to develop an AI 2.0 platform, focusing on self-researched large models. Within three months, the company has conducted internal testing of a 10 billion-parameter model and are currently expanding it to a range of 30 billion to 70 billion parameters. The startup boasts a team of renowned industry experts, including former vice presidents from Alibaba and Baidu, the former algorithm leader of Didi Chuxing and Baidu, as well as former executives from Google China.

According to public information, the official name of the company is Beijing 01 Wanwu Technology Co., LTD. Ma Jie, the former vice president of Baidu and the person in charge of metaverse product XiRang, holds a 99% stake in the company. Sinovation Ventures (Beijing) Enterprise Management Co., Ltd. holds the remaining 1% stake.

While Ma holds a majority stake of 99% and serves as an executive director of the company, he is not the CEO. Sinovation Ventures acts as a co-founder of the company, with Lee not solely dedicated to the company but rather balancing his involvement between the company and funding projects.

During the 2023 Zhongguancun Forum, Lee mentioned the global spread of the generative AI fever, represented by GPT-4 and other significant models, signifying the arrival of the AI 2.0 era. On March 19 of this year, he announced his venture into the AI big model field and personally led Project AI 2.0.

The company aims to be a global enterprise dedicated to constructing a new AI 2.0 platform and AI-first productivity applications. “Driven by a technology vision and embracing Chinese engineering excellence, the company seeks to attract world-class talent to join its innovative endeavors,” said Lee.

After three months, 01 Wanwu Technology, the seventh company incubated by Lee’s Sinovation Ventures, officially went online.

In order to develop AI 2.0 big language models, 01 Wanwu has opted to develop its own models and establish an experimental platform. It has built thousands of GPU clusters specifically for training, fine-tuning, and inference processes. This approach allows them to increase the number of effective data parameters and leverage high-quality data with greater density, enabling the construction of continuous, controlled, and scientifically trained capabilities.

The technical experts at the company come from diverse backgrounds, with a significant proportion of them possessing PhD qualifications. Within just three months, they have successfully conducted internal testing of models with a scale of 10 billion parameters and are actively expanding the capabilities to encompass models ranging from 30 billion to 70 billion parameters. Additionally, the company plans to release an open-source version of their model in the future. This initiative aims to attract exceptional talent to collaboratively enhance the model and foster the growth of a global AI 2.0 developer ecosystem.

Lee emphasized that Sinovation Ventures focuses on three key aspects in the AI 2.0 era, including intelligent applications, platforms, and infrastructure. Through active support for hard-tech entrepreneurs in the field of AI 2.0, it aims to help China continue to thrive in the global AI landscape throughout the forthcoming decade.返(fan)回(hui)搜(sou)狐(hu)，查(zha)看(kan)更(geng)多(duo)

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